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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: SUGHRUE MION, PLLC


Number of applications: 27722
Last date: February 24, 2011

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Application No.Application TitleIssue Date
20110047575METHOD FOR PROVIDING GUI TO DISPLAY LIST FOR PLURALITY OF ITEMS AND DISPLAY APPARATUS APPLYING THE SAME
Provided are a method and display apparatus for providing a graphical user interface (GUI), the method includes: receiving program information; dividing the program information into a first main group having a first set of items of program information, and a second main...
02/24/2011
20110047409STORAGE DEVICE SUPPORTING AUTO BACKUP FUNCTION
A storage device having an automatic backup function, which is connected to a host apparatus to store user data, is provided. The storage device includes a storage medium which stores the user data, and a controller which controls data writing and reading of the storage...
02/24/2011
20110047388METHOD AND APPARATUS FOR REMOTELY CONTROLLING ACCESS TO PORNOGRAPHIC CONTENT OF AN IMAGE
A method and apparatus are provided for remotely controlling access to pornographic content of an image in a first device, the method including acquiring content of the image, determining whether the content of the image is pornographic by analyzing at least one image f...
02/24/2011
20110047379APPARATUS AND METHOD FOR TRANSMITTING DIGITAL MULTIMEDIA BROADCASTING DATA, AND METHOD AND APPARATUS FOR RECEIVING DIGITAL MULTIMEDIA BROADCASTING DATA
Provided are a method and apparatus for transmitting digital multimedia broadcasting data, and a method and apparatus for receiving digital multimedia broadcasting data. A basic audio signal and a multichannel audio signal are encoded to generate a basic audio stream an...
02/24/2011
20110047372MASHAUTH: USING MASHSSL FOR EFFICIENT DELEGATED AUTHENTICATION
The present invention provides a method that allows the MashSSL protocol to be used to provide a secure and efficient way for delegated authentication. The invention allows services which already have an SSL infrastructure to reuse that infrastructure for delegated auth...
02/24/2011
20110047155MULTIMEDIA ENCODING METHOD AND DEVICE BASED ON MULTIMEDIA CONTENT CHARACTERISTICS, AND A MULTIMEDIA DECODING METHOD AND DEVICE BASED ON MULTIMEDIA
Metadata includes information for effectively presenting content, and the information included in the metadata includes some information useful for encoding or decoding of multimedia data. Thus, although syntax information of the metadata is provided for an information ...
02/24/2011
20110046964METHOD AND APPARATUS FOR ENCODING MULTI-CHANNEL AUDIO SIGNAL AND METHOD AND APPARATUS FOR DECODING MULTI-CHANNEL AUDIO SIGNAL
A method and apparatus which encode multi-channel audio signals and a method and apparatus which decode multi-channel audio signals. When encoding, a downmixed audio signal, first additional information for restoring multi-channel audio signals from the downmixed audio ...
02/24/2011
20110046963MULTI-CHANNEL AUDIO DECODING METHOD AND APPARATUS THEREFOR
Provided is a multi-channel audio decoding method and apparatus therefor, the method involving decoding filter bank coefficients of a plurality of bands from a bitstream having a predetermined format; performing frequency transformation on the decoded filter bank coeffi...
02/24/2011
20110046908METHOD AND APPARATUS FOR CALIBRATING RESULT FROM TEST DEVICE
A method and apparatus for calibration of a result from a test device using a reagent are provided. The method includes measuring an optical signal for a sample contained in the test device to obtain a measured optical signal value, the sample having a known concentrati...
02/24/2011
20110046873SIGNALIZED INTERSECTION INFORMATION ACQUIRING DEVICE, SIGNALIZED INTERSECTION INFORMATION ACQUIRING METHOD, AND SIGNALIZED INTERSECTION INFORMATION ACQUIRING PROGRAM
In order to precisely specify a lighting pattern of an actual traffic signal, traveling direction information indicating a traveling direction of a vehicle at a signalized intersection is acquired from a plurality of vehicles, and the information on the lighting pattern...
02/24/2011
20110046759METHOD AND APPARATUS FOR SEPARATING AUDIO OBJECT
Provided is a method of separating an audio object that includes extracting virtual source location information and an audio signal from a bitstream, separating an object included in the audio signal based on a virtual source location, mapping objects of a previous fram...
02/24/2011
20110046750METHOD FOR CONTROLLING DRIVING OF TEST DEVICE AND ANALYTIC DEVICE FOR PERFORMING THE SAME
A method and apparatus for controlling driving of a test device that analyzes a sample are provided. The method includes identifying a test device, executing a script containing a plurality of operations to be performed to analyze the sample contained in the test device...
02/24/2011
20110046415METHOD FOR PRODUCING OPTICALLY ACTIVE CYCLOALKYLIDENEBISOXAZOLINE COMPOUND AND INTERMEDIATE THEREOF
It is provided to an optically active cycloalkylidenebisamidoalcohol compound represented by the formula (3):

    • 02/24/2011
20110046393PROCESS FOR PRODUCING TRANS-DIBENZOXENOPYRROLE COMPOUND AND INTERMEDIATE THEREFOR
The invention provides a process for production of trans-dibenzoxenopyrrole compounds, in which reduction, leaving group conversion, hydrogenation and methylation are carried out in that order. The process of the invention allows trans-dibenzoxenopyrrole compounds to be...
02/24/2011
20110046383CRYSTALLINE S-OMEPRAZOLE STRONTIUM HYDRATE, METHOD FOR PREPARING SAME, AND PHARMACEUTICAL COMPOSITION CONTAINING SAME
Disclosed are a crystalline S-omeprazole strontium hydrate for the prevention or treatment of gastric acid-related diseases, which has high optical purity, theremostability, solubility and nonhygroscopicity, a method for preparing same, and a pharmaceutical composition ...
02/24/2011
20110046368LIGANDS OF 5-HT6 RECEPTORS, A PHARMACEUTICAL COMPOSITION, METHOD FOR THE PRODUCTION AND USE THEREOF
The invention relates to novel ligands of 5-HT6 receptor, to a pharmaceutical composition containing said novel ligands of 5-HT6 receptor as active component and to novel medicaments used for humans and warm-blooded animals for treating diseases an...
02/24/2011
20110046341BRANCHED COMPOUNDS, ORGANIC THIN FILMS MADE BY USING THE SAME, AND ORGANIC FILM DEVICES
A branched compound including a core part, at least one side chain part bonded to the core part, and an end, wherein one repeating unit or two or more repeating units expressed by the following formula (1) repeat in the or each side chain part, with the proviso that in ...
02/24/2011
20110046263TIRE PREPARED BY USING RUBBER COMPOSITION CONTAINING MODIFIED POLYMER
A tire prepared by using a rubber composition compounded with a modified conjugated diene base polymer obtained by reacting an active site of a conjugated diene base polymer with a hydrocarbyloxysilane compound which may have a functional group to introduce a functional...
02/24/2011
20110046254WHITE POROUS POLYESTER FILM AND PREPARATION METHOD THEREOF
A white porous polyester film of the present invention comprising a polyester-based monopolymer/copolymer blend, a crystalline polymer resin which is not miscible with a polyester and has a heat deformation temperature of 90° C. or higher, inorganic particles, a whiten...
02/24/2011
20110046192THERAPEUTIC DRUG FOR HYPERTENSION OR PREHYPERTENSION
The present invention relates to a therapeutic drug or a preventive drug for hypertension or high-normal blood pressure, comprising (a) and (b) as active ingredients:
    02/24/2011
    20110046090MODULATION OF NEUROGENESIS WITH GABA AGENTS AND GABA ANALOGS
    The instant disclosure describes methods for treating diseases and conditions of the central and peripheral nervous system by stimulating or increasing neurogenesis. The disclosure includes compositions and methods based on use of a GABA agent or GABA analog, in combina...
    02/24/2011
    20110045990STRUCTURAL NUCLEIC ACID GUIDED CHEMICAL SYNTHESIS
    Disclosed is a composition comprising a nucleic acid and a chemical compound, said composition forming a star structure defining 3 or more stems extending from a reaction center. The stems are formed by a nucleic acid duplex and the chemical compound has been formed in ...
    02/24/2011
    20110045964METHOD FOR PRODUCING NOBLE METAL-SUPPORTED PHOTOCATALYST PARTICLES
    A method for producing a photocatalytic, which can produce a photocatalyst showing high photocatalytic activity, is provided.

    The present invention relates to a method for producing noble metal-supported photocatalyst particles wherein a no...

    02/24/2011
    20110045953DEVICE FOR STRESSING AND TRAINING THE JOINTS AND MUSCLES OF THE HAND, WRIST AND FOREARM
    A device (10) for stressing and training the joints and muscles of the hand, wrist and forearm, usable by an individual in order to develop each single muscular group involved in the movement of each finger of the hand, comprising a horizontal support plane or ba...
    02/24/2011
    20110045924GOLF BALL
    The present invention provides a golf ball composed of a core and a cover having an outside surface on which are formed a plurality of dimples. Letting BV and CV be the initial velocity (m/s) of, respectively, the ball and the core as measured by a method using an initi...
    02/24/2011
    20110045923MULTI-PIECE SOLID GOLF BALL
    The invention provides a multi-piece solid golf ball composed of a solid core encased by a cover of one or more layer, which solid core has an inner core layer and an outer core layer. The inner core layer is formed primarily of a specific, highly neutralized, ionomeric...
    02/24/2011
    20110045584EXPRESSION VECTOR SUITABLE FOR EXPRESSION OF A CODING SEQUENCE FOR GENE THERAPY
    Provided is an expression vector for gene therapy having a novel combination of transcriptional regulatory elements, including a promoter, an enhancer, an intron, an untranslated region (UTR) and a locus control region (LCR). The expression vector enables sustained expr...
    02/24/2011
    20110045412PIGMENT DISPERSION, COLORED CURABLE COMPOSITION, COLOR FILTER AND METHOD OF MANUFACTURING THE SAME
    There are provide a pigment dispersion containing (A) a halogenated zinc phthalocyanine pigment, and (B) a copolymer of at least (b-1) a monomer having at least one group selected from an amino group and a nitrogen-containing heterocyclic group, (b-2) a monomer having a...
    02/24/2011
    20110045345POWER SOURCE APPARATUS AND METHOD OF MANUFACTURING POWER SOURCE APPARATUS
    A power source apparatus includes a case 92 housing a power generating element therein and having a hole portion 93h formed therein, the hole portion communicating from the exterior to the interior, an external electrode terminal 94 provided ...
    02/24/2011
    20110045329POWER-SUPPLY DEVICE
    The power-supply device includes: a battery assembly composed of a plurality of batteries each having a positive electrode at one end of the battery and a negative electrode at the other end of the battery, said batteries overlapped with each other in a manner that elec...
    02/24/2011
    20110045273COMPOSITE MATERIAL
    An composite material is disclosed, which includes carbon fibrous structures which are capable of being included in a relatively large amount in the composite material, and which are capable of improving the physical properties, such as electric, mechanical, or thermal ...
    02/24/2011
    20110045133METHOD OF PRODUCING A THERMIZED UNRIPENED CHEESE AND CHEESE OBTAINED
    Method of producing a cheese, according to which:
      • a cheese curd is prepared;
      • 02/24/2011
    20110044888FINE PARTICULATE TITANIUM DIOXIDE, AND PRODUCTION PROCESS AND USE THEREOF
    A process for producing a fine particulate titanium dioxide, comprising charging a fine particulate titanium dioxide powder in a resin bag, spraying water droplets having a liquid droplet diameter of 5 to 500 μm to the powder in the bag, and closing the bag for storing...
    02/24/2011
    20110044848GERMICIDAL APPARATUS AND METHOD FOR STERILIZING OBJECTS
    A germicidal apparatus for sterilizing at least one object, including at least one ultraviolet (UV) emitting unit which emits UV light onto at least one object; one or more spraying units which spray at least one chemical onto at least one object, wherein the UV light a...
    02/24/2011
    20110044772POWDER TRANSPORT METHOD AND SYSTEM FOR TRANSPORTING POWDER CONSTANTLY AND SMOOTHLY
    A powder transport method for transporting powder constantly and smoothly by a device comprising a transfer chamber into which a supply line and a discharge line open; a piston for generating negative pressure; a compressed gas passage through which compressed gas is in...
    02/24/2011
    20110044598FIELD TERMINATED FIBER PATCH PANEL FOR RACK AND WALL MOUNTING
    The fiber optics patch panel assembly includes a pair of patch panels each having a base and a pair of first sides. A wall attachment portion is disposed on the base of each panel, and a mounting portion disposed on each of the first sides of each of the panels. A rack ...
    02/24/2011
    20110044597PHOTOSENSITIVE RESIN COMPOSITION FOR OPTICAL WAVEGUIDE FORMATION, OPTICAL WAVEGUIDE AND METHOD FOR PRODUCING OPTICAL WAVEGUIDE
    The present invention has an object to provide a photosensitive resin composition for optical waveguide formation, which has low transmission loss and can form a waveguide pattern with high shape accuracy at low cost; an optical waveguide; and a method for producing an ...
    02/24/2011
    20110044589OPTICAL FERRULE
    An optical ferrule butt-connected in an optical adapter, includes: a ferrule main body; a connection end face in a front surface of the main body; a pair of grooves on the connection end face of the main body; guide pin insertion holes in bottom surfaces of the respecti...
    02/24/2011
    20110044585 "SECURED" FIBER OPTIC CONNECTING SYSTEM AND METHOD USING OFFSET FIBER POSITION IN A SINGLE-FIBER CONNECTOR
    Provided is a single-fiber connector including a housing; and a single-position ferrule disposed within the housing, the single-position ferrule including a single fiber hole which extends though the housing parallel to a longitudinal center axis of the ferrule and is c...
    02/24/2011
    20110044572DLC-COATED SLIDING MEMBER AND METHOD FOR PRODUCING THE SAME
    A sliding member is produced by forming hardening layers with two-layered structure on surface of a substrate metal with a Vickers hardness of not more than Hv300, such as aluminum or magnesium alloy for example, and then forming a DLC film having surface roughness defi...
    02/24/2011
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