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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: McAndrews Held & Malloy, Ltd


Number of applications: 1765
Last date: February 24, 2011

1                      
Application No.Application TitleIssue Date
20110046976Integrated Communications System
An integrated communication system that is a centralized, web-based structure that facilitates efficient, secure and effective communication between and among users who require secure, and multifaceted communication structures. In a healthcare application, these users m...
02/24/2011
20110046881PERSONAL MAPPING SYSTEM
A system and method for providing a personal mapping system, substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims....
02/24/2011
20110046743Minimally Invasive Interbody Device
An interbody device that restores the disc space height between two vertebrae during spinal fusion surgery. The device includes a center plate surrounded by a perimeter portion that combine to have a relatively flat configuration in one dimension and relatively wide con...
02/24/2011
20110045901INPUT/OUTPUT INTERFACE AND DEVICE ABSTRACTION
An electronic Input/Output Interface and device abstraction system used in gaming machines includes: a game central processing unit (game “CPU”); an intelligent input/output controller board (“IOCB”); an Industry Standard Architecture PC bus (“ISA” bus); and...
02/24/2011
20110045791METHOD AND SYSTEM FOR EQUALIZING ANTENNA CIRCUIT MATCHING VARIATIONS
A method for processing signals includes generating a frequency response adjusted signal of an antenna, and adjusting a gain of the antenna by varying a gain of a programmable amplifier that amplifies the frequency response adjusted signal. The generating of the frequen...
02/24/2011
20110045767METHOD AND SYSTEM FOR 60 GHZ DISTRIBUTED COMMUNICATION UTILIZING A MESH NETWORK OF REPEATERS
Methods and systems for 60 GHz distributed communication utilizing a mesh network of repeaters are disclosed and may include configuring antennas in remote RF modules in a wireless communication device, wherein each of the RF modules receive IF signals via coaxial lines...
02/24/2011
20110045140Yeast Strains and Methods of Use Thereof
The present invention relates to yeast strains and, in particular, to yeast strains for use in fermentation processes. The invention also relates to methods of fermentation using the yeast strains of the invention either alone or in combination with other yeast strains....
02/24/2011
20110044906Methods for the Treatment, the Prognostic Assessment and the Staging of Non-Small Cell Lung Cancer
The present invention relates to methods for the treatment, the prognosis and the diagnosis of non-small cell lung cancer....
02/24/2011
20110044164METHOD AND SYSTEM FOR HANDLING OUT-OF-ORDER SEGMENTS IN A WIRELESS SYSTEM VIA DIRECT DATA PLACEMENT
A method for processing information in a wireless system including a host device, the host device including a wireless network processor, the method including receiving by the wireless network processor, at least one out-of-order frame. The wireless network processor ma...
02/24/2011
20110043688METHOD AND SYSTEM FOR VIDEO OVERLAY ON FILM DETECTION ON PROGRESSIVE VIDEO INPUT
A video processor receives an interlaced video comprising source video content and video overlay content. A progressive video of the received interlaced video is used for video overlay detection. The received interlaced video is deinterlaced and converted to a high fram...
02/24/2011
20110043608METHOD AND SYSTEM FOR ASYMMETRICAL RATE CONTROL FOR 3D VIDEO COMPRESSION
A video transmitter compresses an uncompressed 3D video into a base view video and an enhancement view video using MPEG-4 MVC standard. The video transmitter allocates bits to compressed pictures of the uncompressed 3D video based on corresponding picture type. More bit...
02/24/2011
20110043524METHOD AND SYSTEM FOR CONVERTING A 3D VIDEO WITH TARGETED ADVERTISEMENT INTO A 2D VIDEO FOR DISPLAY
A video receiver receives a compound transport stream (TS) comprising 3D program video streams and spliced advertising streams. The received one or more 3D program video streams are extracted and decoded. Targeted advertising streams are extracted from the received adve...
02/24/2011
20110043386METHOD AND SYSTEM FOR A DELAY-LOCKED LOOP FOR CLOSELY SPACED MULTIPATH
Aspects of a method and system for a delay-locked loop for closely spaced multipath may include determining a difference signal computed from one or more early energies and one or more late energies associated with one or more channel taps selected from a plurality of c...
02/24/2011
20110042765IMAGE SENSOR AND MANUFACTURING METHOD FOR SAME
An image sensor including a first region where a pad is to be formed, and a second region where a light-receiving element is to be formed. A pad is formed over a substrate of the first region. A passivation layer is formed over the substrate of the first and second regi...
02/24/2011
20110042553Method and System for Optoelectronic Receivers Utilizing Waveguide Heterojunction Phototransistors Integrated in a CMOS SOI Wafer
A method and system for optoelectronic receivers utilizing waveguide heterojunction phototransistors (HPTs) integrated in a CMOS SOI wafer are disclosed and may include receiving optical signals via optical fibers operably coupled to a top surface of the chip. Electrica...
02/24/2011
20110041533SCREW COMPRESSOR DRIVE CONTROL
An embodiment of method used to control operation of a screw compressor of a refrigeration system may include receiving status signals regarding operation of the screw compressor of the refrigeration system. The method may further include determining an operating point ...
02/24/2011
20110040891System and Method for TCP Offload
A system for processing packets is disclosed and may including a network interface card (NIC). The NIC may include a TCP enabled Ethernet controller (TEEC). The TEEC may include an internal elastic buffer. The TEEC may process received incoming TCP packets once and may ...
02/17/2011
20110040061SHORT-CHAIN BRANCHED POLYPROPYLENE
A short-chain-branched polypropylene having xylene solubles of at least 0.5 percent by weight is provided. In certain embodiments the polypropylene has a strain hardening index of at least 0.15 as measured by a deformation rate of 1.00 s−1 at a temperature ...
02/17/2011
20110039621METHOD AND SYSTEM FOR CONTROLLING GAMES OF COMBINED SKILL AND CHANCE
A computer based gaming system for operating a game of combined skill and chance, comprising a gaming machine configured to operate a game of skill and chance; a gaming server communicatively coupled to the gaming machine; a skill/chance game control configured to contr...
02/17/2011
20110039617GAMING MACHINE WITH LOYALTY BONUS
A gaming machine is provided, which awards loyalty points to players playing the game who have identified themselves to the machine. The machine is arranged to award loyalty points to the player and to play two game means wherein, the first or base game may be provided ...
02/17/2011
20110039612Remote Live Automatic Electro-Mechanical and Video Table Gaming
Electro-mechanical and video table games of chance send video feeds of game play and digital representations of results of game play by network communications to remote clients that receive wagers placed upon the result of the game play and derives a winning or a loss f...
02/17/2011
20110039607MULTIPLE NETWORK WAKE-UP
A system and method for managing messaging in a mobile communication system (e.g., having power-save capability) in a multiple network environment. For example, the mobile communication system may operate in a power-save mode (e.g., a mode in which the mobile communicat...
02/17/2011
20110039575METHOD AND SYSTEM FOR POSITIONING NEIGHBOR CELLS IN A CELLULAR NETWORK USING LEARNED CELL DATA
A mobile device learns cell information for a serving cell and for neighbor cells. The learned cell information is communicated to a remote location server for locating base stations within the serving and/or neighbor cells. The learned cell information comprises cell s...
02/17/2011
20110039083Breathable Film With Internal Viral And Alcohol Barrier Layer
Multilayer breathable barrier films are provided. The films contain one or more layers of polymers without fillers in combination with at least two or more microporous breathable layers. The barrier layer provides a viral and alcohol barrier that can effectively allow m...
02/17/2011
20110039019Solution and Process for Improving the Solderability of a Metal Surface
The invention is directed to a solution and process for improving the solderability of a metal surface. In one embodiment, the invention is a silver deposit solution comprising an acid, a source of silver ions, and an additive selected from among pyrroles, triazoles, an...
02/17/2011
20110038381METHOD AND SYSTEM FOR FAULT RESILIENCE IN NETWORKS WITH AUDIO/VIDEO BRIDGING AWARE SHORTEST PATH BRIDGING
A first network device may select a plurality of network paths for establishing a plurality of network connections to a second network device. The selection may be based on support of IEEE Audio Video Bridging (AVB) protocols. The first network device may establish at l...
02/17/2011
20110037681RADIO TRANSCEIVER COMMUNICATING IN A PLURALITY OF FREQUENCY BANDS
A computer apparatus for receiving a removable communication card such as a radio card or a modem card. A radio or modem is self-contained inside a housing of the communication card and has an electrical interface for communicating information to and from the computer a...
02/17/2011
20110037677METHOD AND SYSTEM FOR FM TRANSMIT AND FM RECEIVE USING A TRANSFORMER AS A DUPLEXER
A method for processing communication signals is disclosed and may include communicating radio frequency signals via an antenna coupled to primary windings of a radio frequency transformer. Secondary windings of the radio frequency transformer may be utilized for receiv...
02/17/2011
20110037302BELT RETAINING SYSTEM FOR CHILD SAFETY SEAT
Certain embodiments of the present invention provide a harness belt retaining system for a child safety seat. The system includes a first portion including a first attachment portion and configured to secure to a chest clip on a harness belt. The first portion may be co...
02/17/2011
20110036170Scanning Near Field Thermoelastic Acoustic Holography (SNFTAH)
A system and method for analyzing a sample is described. The system may include, for example, a light source and a scanning probe microscope probe. The light source may generate a coherent laser beam that is modulated by a waveform of a lower frequency. The modulated la...
02/17/2011
20110036169Scanning Near-Field Ultrasound Holography
A high spatial resolution phase-sensitive technique employs a scanning near field ultrasound holography (SNFUH) methodology for imaging elastic as well as viscoelastic variations across a sample surface. SNFUH uses a near-field approach to measure time-resolved variatio...
02/17/2011
20110035786Preventing A Non-Head End Based Service Provider from Sending Media to a Media Processing System
Systems and methods that prevent unauthorized access in a communications network are provided. In one embodiment, a system that prevents unauthorized access to a network device may include, for example, a network device and a headend. The headend may be coupled to a com...
02/10/2011
20110035498Method and System for Managing Network Power Policy and Configuration of Data Center Bridging
Certain aspects of a method and system for managing network power policy and configuration of data center bridging may include a network domain that comprises a single logical point of management (LPM) that coordinates operation of one or more devices, such as network i...
02/10/2011
20110035489SYSTEM AND METHOD FOR INTERFACING WITH A MANAGEMENT SYSTEM
Systems and methods that interface with a management system are provided. In one embodiment, a system and a method may provide a command protocol and format for communication between a network interface card (NIC) and a management device such as, for example, an intelli...
02/10/2011
20110035474METHOD AND SYSTEM FOR MATCHING AND REPAIRING NETWORK CONFIGURATION
Aspects of a method and system for matching and repairing network configuration are provided. In this regard, one or more circuits and/or processors may be operable to determine a configuration of one or more parameters in a plurality of devices along a network path, an...
02/10/2011
20110035327Transport Vehicle Capacity Maximization Logistics System and Method of Same
Disclosed is a system for substantially optimizing logistics for loading vehicles and transporting goods and a method of accomplishing the same....
02/10/2011
20110034385Compositions Useful for the Treatment of Diabetes and Other Chronic Disorder
The present invention provides a supramolecular protein assembly useful as a protein therapeutics for the treatment of metabolic disorders particularly diabetes. The supramolecular protein assembly disclosed in the present invention consists of insoluble and aggregated ...
02/10/2011
20110034238SYSTEMS AND METHODS FOR REMOTELY PROVIDING GOODS/SERVICES TO GAMING CUSTOMERS
An system for gaming customers to remotely order goods and/or services through use of player points is disclosed. The player points relate to gaming activity. The system comprises at least one computer system. The computer system includes a processor and memory in elect...
02/10/2011
20110033055Voice Communication Device, Signal Processing Device and Hearing Protection Device Incorporating Same
Signal processing device comprising: a signal analyser (7) for analysing a received signal into the subband domain; a first signal path (10) and a second signal path (11), the first signal path (10) being decoupled from the second signal path...
02/10/2011
20110032944Method and System for Switching in a Virtualized Platform
A local manager in a local networking domain may configure a plurality of logical switches by combining switching functions available in network devices and/or network switches in the local networking domain. The configuration may utilize vertical and/or horizontal comb...
02/10/2011
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