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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Attorney: DECKER, JONES, MCMACKIN, MCCLANE, HALL &;BATES, P.C.


Number of applications: 64
Last date: February 17, 2011

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Application No.Application TitleIssue Date
20110036368WIG AND HAIRPIECE EXTENSION ARRANGEMENT
A wig and hairpiece extension arrangement is provided with a top wig, an intermediate wig, and a lower wig. The top wig has a generally circular first foundation. The intermediate wig has a second foundation that is arcuate, while the lower wig has a third foundation th...
02/17/2011
20110009218GAME BALL HAVING A BEVERAGE RECEPTACLE AND RAISED SYMBOL GRIPPING ASPECT
A game ball as provided having a central passage capable of holding a beverage container and an elongated raised symbol gripping portion. The central passage is circular in shape and uniform in diameter and shares a longitudinal axis with the game ball. In one aspect of...
01/13/2011
20110008180DOWNHOLE PUMPS WITH SAND SNARE
A downhole pump has a barrel and a plunger which reciprocate with respect to each other. The plunger has a first portion with a first seal, a second portion and a third portion with a second seal. The second portion is intermediate the first and second portions. A balan...
01/13/2011
20100319267REPLACEMENT WINDOW AND DOOR SEALING FIN AND METHOD
The sealing fin is elongated, and includes a central fin portion intersecting a crosspiece portion perpendicular thereto, thus generally forming a “T” shape in a preferred embodiment and an “L” shape in another. The sealing fin may be folded into a flat position...
12/23/2010
20100230514VALVED MISTING SYSTEM FOR VEHICLE
A misting system has a reservoir located above the passenger compartment of a vehicle. The reservoir, which is capable of containing water and compressed gas, has a horizontally sloped bottom wall and a trough located at the bottom of the bottom wall. The trough has a t...
09/16/2010
20100203985PUTTING TRAINING DEVICE AND METHOD
The present invention provides a device and method for putting practice. The putting training device of the present invention positions a plurality of objects and a practice ball on a practice surface in a pattern and, in the preferred embodiment, comprises an arm arran...
08/12/2010
20100182513PROMPTING DEVICE
The prompting device has a frame, a plurality of reflective panes, and support members and may be used on a desktop by a home or small business user to read a script in a natural manner while speaking to a camera or other video capturing device. In the preferred embodim...
07/22/2010
20100152710MULTITUBE CATHETER
A multitube catheter is provided. The assembly includes two or more tubes fused together to form one catheter tube shaft. Each tube has at least one lumen extending longitudinally through the catheter from its distal end to its proximal end. The tubes are fused together...
06/17/2010
20100152004PILATES EXERCISE BARREL
An exercise apparatus comprised of a base, a plurality of walls, and a user area, said user area being comprised of a sitting portion and a bending portion, wherein said bending portion is above the sitting portion when a user is seated on said sitting portion, wherein ...
06/17/2010
20100089643EXPOSED HOLLOW CARRIER PERFORATION GUN AND CHARGE HOLDER
The perforation gun is comprised of a tubular carrier, a charge holder, a plurality of sealed charges, and a detonating cord. The tubular carrier has a length and a plurality of openings. The charge holder has a length and is comprised of a plurality of mounting locatio...
04/15/2010
20100088847SWIVEL CASTER
The swivel caster includes a wheel, a yoke leg and a plastic top cap. The wheel is underneath and assembled with the yoke leg by a nut and axle which is through two axle holes of the yoke leg and the center of the wheel hub. There is an open hole in the yoke leg body so...
04/15/2010
20100024458Air Conditioning and/or Heating System With An Assembled Housing
The invention relates to an air conditioning and/or heating system (1) for a vehicle with a housing (5) which comprises at least three housing modules (7, 8) and which houses at least one component (9) of the air conditioning and/or heating s...
02/04/2010
20100024288MIXED ALCOHOL FUELS FOR INTERNAL COMBUSTION ENGINES, FURNACES, BOILERS, KILNS AND GASIFIERS
Mixed alcohol formulas can be used as a fuel additive in petroleum, synthetic or bio-derived gasoline, diesel fuels, jet fuel, aviation gasoline, heating oil, bunker oil, coal, petroleum coke or as a neat fuel in and of itself. The mixed alcohol formulations can also be...
02/04/2010
20100006257Lightweight Rooftop Air Conditioning and/or Heating System
The invention relates to an air conditioning and/or beating system (1) for vehicles having a housing (3) which is designed to be positioned partially in or entirely on a vehicle roof (5) and comprises at least one component (7) of the air con...
01/14/2010
20100003150WEAR RINGS FOR DOWNHOLE PUMP
A downhole pump for a well has a barrel and a plunger. The barrel has a passage extending along the length of the barrel, with the passage having an inside diameter. The plunger has an outside diameter and is received by the barrel passage for relative reciprocal moveme...
01/07/2010
20090211582UNIVERSAL FIT FACE MASK
A face mask has upper and lower portions made of mask material. The upper and lower portions are joined together at side portions and a front portion. The side portions converge as the side portions extend from a face edge to the front portion. The mask has sections bet...
08/27/2009
20090205666Directional Flat Face Mask
A face mask has mask material and ties or ear loops coupled to the mask material. The face mask is flat until worn. The mask material has an outside and an inside, which inside is designed to be against the wearer's face when the mask is worn. A deformable nose strip is...
08/20/2009
20090170623PUTTING TRAINING DEVICE AND METHOD
The present invention provides a device and method for putting practice. The putting training device of the present invention positions a plurality of objects and a practice ball on a practice surface in a pattern and, in the preferred embodiment, comprises an arm arran...
07/02/2009
20090126997Counterbalance Enabled Power Generator For Horizontal Directional Drilling Systems
An electrical generating system is used for a horizontal directional drilling system. The drilling system has a generally horizontal drill stem that rotates. A generator has first and second components. The first component rotates with the drill stem, while the second c...
05/21/2009
20090072566VEHICLE CARGO AREA EXTENDER AND STEP
The vehicle cargo extender allows a user to effectively extend the bed of a vehicle to accommodate and support cargo having dimensions extending beyond an unmodified bed. The extender has a deck assembly and an arm assembly. The deck, which may be folded for easier stor...
03/19/2009
20090008080STRESS AND TORQUE REDUCING TOOL
A stress and torque reducing tool has a plunger that reciprocates inside of a body. The tool is connected between the pump and the sucker rod string and reduces stress transmitted therebetween. The body and plunger have longitudinally extending surfaces located at the p...
01/08/2009
20080296021Perforating Torch Apparatus and Method
In cutting a downhole pipe in proximity to a closure in the pipe, the pipe is first perforated. A perforating torch is positioned with a pipe in proximity to the closure. The perforating torch produces cutting fluids in a first radial direction and produces an opening i...
12/04/2008
20080284108SEAL
A bellows type seal for a quick connect coupling. The bellows seal has a torroidal portion (20) with a substantially planar sealing surface at one end of the torroidal portion (20) and a bellows portion (14) at the other end of the torroidal portion...
11/20/2008
20080258540SWIVEL YOKE FOR SUPERMARKET MOBILE MATERIAL HANDLING EQUIPMENT
A swivel yoke assembly is used for supermarket mobile material handling equipment. The yoke assembly includes a yoke, a bearing and a cage. The yoke can be made from low grade steel. The swivel bearing can withstand heavy cart loads and has an outer race and a split inn...
10/23/2008
20080247893High Compression Downhole Pump
A downhole pump has a barrel and a plunger. The barrel has a first one-way valve and the plunger has a second one-way valve. The plunger is of the box end type. The pump prevents or minimizes gas lock by achieving high compression in the compression chamber between the ...
10/09/2008
20080190591LOW CHARGE REFRIGERANT FLOODED EVAPORATOR
A flooded evaporator has a plurality of tubes extending through a shell. Process fluid flows through the tubes and refrigerant flows inside of the shell through gaps between the tubes. Filler beads are located in the gaps between the tubes, thus displacing some of the r...
08/14/2008
20080185315Integrated circuit wafer packaging system and method
A packaging system, hereinafter referred to as the Critical Packaging System, relates to critical issues that associate with sensitive articles such as IC wafers before, during and after shipment phases. The system employs a choice of two or more specialty designed cont...
08/07/2008
20080047572Wig arrangement with primary wig and detachable wig extension
A wig arrangement is provided with a primary wig and a hair piece extension. The primary wig has a first foundation while the extension has a second foundation. The hair piece extension forms a second wig that is removably coupled to the primary wig. The primary wig is ...
02/28/2008
20080018335METHOD AND APPARATUS FOR OBTAINING ELECTRICAL IMAGES OF A BOREHOLE WALL THROUGH NONCONDUCTIVE MUD
A resistivity logging apparatus has an array of electrodes projecting from imaging pads. The electrodes penetrate nonconductive mud lining the borehole wall. Some of the electrodes are moveable in and out of the pad while others of the electrodes can be fixed. The elect...
01/24/2008
20070235585AIRCRAFT LANDING GEAR KINETIC ENERGY MONITOR
A system for use in monitoring, measuring, computing and displaying the Kinetic Energy generated and experienced while aircraft are executing either normal, overweight or hard landing events. Pressure sensors and motion sensors are mounted in relation to each of the lan...
10/11/2007
20070227728METHOD AND LIGHTWEIGHT COMPOSITION FOR SEALING PIPE AND WELLBORES
The present invention provides a method and composition for sealing pipe in wellbores. The composition includes cement, water, gel and laminate particles. The laminate particles are added in a proportion to the cement to provide a weight to the slurry of between 12.5-14...
10/04/2007
20070228728Locking pin for coupling components
First and second components can be releasably coupled together with a locking pin having a sacrificial o-ring. The first and second components have respective first and second openings that are aligned with each other and receive the locking pin. The second opening has ...
10/04/2007
20070176429Water power generator
A tidal power generator has a floating vessel hull that is subject to rising and falling water levels so that the hull moves vertically up and down. Linear-to-rotary converters are coupled between the vessel hull and a fixed object. The converters allow the hull to move...
08/02/2007
20070154324Downhole pumps with sand snare
A downhole pump has a barrel and a plunger which reciprocate with respect to each other. The plunger has a first portion with a first seal, a second portion and a third portion with a second seal. The second portion is intermediate the first and second portions. A balan...
07/05/2007
20070100529Vehicle odometer using on-board diagnostic information
A vehicle has an engine and an on-board computer that controls the function of the engine. The on-board computer also provides diagnostic information, including instantaneous vehicle speed. The vehicle has an odometer that is present in the passenger compartment. The in...
05/03/2007
20070097748Managing wireless communication with limited channels
Communications between a central station and plural nodes is managed at the central station. The central station has an answer channel, a number of data channels, and a data channel manager. A node transmits a channel request, which is received by the answer channel. Th...
05/03/2007
20060284008Aircraft landing gear initial touch-down velocity monitor
A system for use in monitoring, measuring, computing and displaying the initial touch-down descent velocity experienced while aircraft are executing either normal, overweight or hard landing events. Pressure sensors and motion sensors are mounted in relation to each of ...
12/21/2006
20060255593Tidal power generation
A tidal power generator has a floating vessel hull that is subject to rising and falling water levels so that the hull moves vertically up and down. Linear-to-rotary converters are coupled between the vessel hull and a fixed object. The converters allow the hull to move...
11/16/2006
20060244222Seal
A bellows type seal for a quick connect coupling. The bellows seal has a torroidal portion (20) with a substantially planar sealing surface at one end of the torroidal portion (20) and a bellows portion (14) at the other end of the torroidal portion...
11/02/2006
20060220917Aircraft landing gear automated inspection and life limitation escalation system and method
A system for use in monitoring, measuring, computing and displaying the landing loads experienced while aircraft are executing either normal, overweight or hard landing events. Pressure sensors and motion sensors are mounted in relation to each of the landing gear strut...
10/05/2006
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