Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6868569 | Reversed air mattress A person-support apparatus for use with a suction source comprises a core having a one or more foam elements and a cover having an interior region in which the core is situated. The cover is in fluid communication with the suction source and the suction source opera... | 03/22/2005 |
| 6701558 | Patient support surface A surface for a patient support or a part thereof includes at least one inflatable air bladder formed of anti-shear material, and a cover including a foam layer and a highly stretchable material layer. The at least one air bladder occupies a majority of t... | 03/09/2004 |
| 6698041 | Patient transfer apparatus A transfer apparatus for moving a patient from a first support to a second support includes an upper platform, a lower conveyor and an actuator configured to be coupled to the lower conveyor to drive the lower conveyor. The lower conveyor is movable such ... | 03/02/2004 |
| 6308353 | Method and apparatus for positioning a patient A method and apparatus for positioning a patient for a medical procedure. The apparatus includes an air-impervious casing having a plurality of sections adapted to position and support the torso and limbs of a patient. A plurality of compartments containi... | 10/30/2001 |
| 6263531 | Locking-cylinder supported surgical boot A surgical boot assembly for an operating room table includes a surgical boot, an adjustable support arm securable to the table, and an adjustable clamping assembly attaching the surgical boot to the adjustable support arm. The adjustable support arm incl... | 07/24/2001 |