Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5266634 | Resin composition A resin composition containing a mixture of a polycarbonate resin and a rubber-reinforced styrene base resin which is prepared by polymerizing, in the presence of a rubbery polymer, a monomer mixture of an aromatic vinyl monomer, at least one of cyanated ... | 11/30/1993 |
| 5155151 | Heat stable thermoplastic resin composition A thermoplastic resin composition having improved heat stability which comprises a thermoplastic resin which contains at least 5% by weight of an -alkyl-substituted aromatic copolymer comprising -alkyl-substituted aromatic vinyl compound and... | 10/13/1992 |
| 5093419 | Thermoplastic resin composition A thermoplastic resin composition comprising (A) 5 to 50 parts by weight of a saturated polyester resin, (B) 10 to 70 parts by weight of a graft polymer obtainable by polymerizing an aromatic vinyl compound and an unsaturated nitrile in the presence of a ... | 03/03/1992 |
| 5082898 | Polyphenylene ether resin composition A resin composition comprising: (A) 10 to 90 parts by weight of a polyphenylene ether resin, (B) 8 to 88 parts by weight of an ABS resin, (C) 1 to 30 parts by weight of a first graft copolymer selected from the group consisting of (C-I) a graft copolymer which is o... | 01/21/1992 |
| 4963613 | Adhesive composition An adhesive composition comprising: a polymer latex containing a copolymer which comprises (a) 40 to 80% by weight of a conjugated diene monomer and (b) 0.5 to 30% by weight of a cyanated vinyl monomer, (c) 5 to 35% by weight of vinylpyridine and (d) not more than 53% b... | 10/16/1990 |
| 4900787 | Composition containing rubber-modified graft copolymer and carboxylic acid-modified olefin A thermoplastic resin composition affording a delustered shaped article which comprises (A) a rubber-modified copolymer with (B) an epoxy group-containing olefin polymer or an unsaturated carboxylic acid-modified olefin polymer (B').... | 02/13/1990 |
| 4880874 | Resin of polycarbonate and graft copolymer of unsaturated epoxy monomer and ethylene--olefin base rubber A resin composition comprising (A) 10 to 99% by weight of a polycarbonate resin and (B) 90 to 1% by weight of a resin which comprises (b-1) 100 to 10% by weight of a copolymer which is obtainable by polymerizing 1 to 800 parts by weight of an unsaturated epoxy mono... | 11/14/1989 |
| 4877833 | Heat resistant copolymer composition A heat resistant copolymer composition is provided by blending two kinds of copolymers one of which is obtainable by polymerizing a maleimide monomer (A), an aromatic vinyl monomer (B), an unsaturated nitrile monomer (C) and optionally at least one other ... | 10/31/1989 |
| 4861820 | Adhesive composition An adhesive composition comprising (A) 100 parts by weight of a copolymer latex mixture consisting of (a1) 50 to 95% by weight (expressed as a solid content) of a butadiene-styrene-vinylpyridine copolymer latex and (a2) 5 to 50% by weight (expressed as a solid cont... | 08/29/1989 |
| 4855355 | Molding resin composition A molding resin composition comprising (A) a saturated polyester resin, (B) a graft copolymer and (C) a rubber-reinforced resin, wherein a weight ratio of the saturated polyester resin (A) to a total weight of the graft copolymer (B) and the rubber-reinfo... | 08/08/1989 |
| 4824905 | Thermoplastic resin composition comprising polyamide, aromatic vinyl/unsaturated nitrile/rubbery polymer graft copolymer and aromatic vinyl/unsaturated nitrile/-unsaturated carboxylic acid copolymer A thermoplastic resin composition comprising: (A) polyamide have a relative viscosity in sulfuric acid of not less than 2.0 and less than 3.0, (B) a graft copolymer which is obtainable by copolymerizing an aromatic vinyl monomer, a cyanated vinyl monomer and o... | 04/25/1989 |
| 4762886 | Weather resistant thermoplastic resin composition A weather resistant thermoplastic resin composition which comprises (A) a graft polymer comprising (A-1) chosen from a copolymer of ethylene and propylene, a terpolymer of ethylene, propylene and a non-conjugated diene, a copolymer of ethylene and vinyl a... | 08/09/1988 |
| 4757111 | Weather-resistant resin, and its production A weather-resistant resin having excellent impact resistance, processability and appearance, which comprises a graft polymer comprising an ethylene/alpha-olefin elastomer and at least one monomeric component chosen from aromatic vinyl monomers, vinyl cyan... | 07/12/1988 |
| 4734456 | Thermoplastic resin composition comprising styrenic polymer and olefin/unsaturated acid anhydride/unsaturated acid alkyl ester polymer A thermoplastic resin composition having excellent and well balanced physical properites such as chemical resistance, drop weight impact resistance and thermal stability which comprises (A) a styrenic polymer and (B) a ternary polymer comprising 50 to 98.... | 03/29/1988 |
| 4705827 | Resin composition comprising unsaturated dicarboxylic acid anhydride polymer, polycarbonate resin and modified olefin polymer A thermoplastic resin composition having excellent physical properties such as heat resistance and impact resistance and being improved in resistance to heat decomposition which comprises: (A) an unsaturated dicarboxylic acid anhydride polymer produced by ... | 11/10/1987 |
| 4657975 | Thermoplastic resin composition A thermoplastic resin composition having high heat resistance and good impact resistance, which comprises (A) at least one unsaturated dicarboxylic acid anhydride polymer obtainable by polymerizing at least one unsaturated dicarboxylic acid anhydride and ... | 04/14/1987 |
| 4554316 | Thermoplastic resin composition A thermoplastic resin composition affording a delustered shaped article which comprises (A) a rubber-modified copolymer with (B) an epoxy group-containing olefin polymer or an unsaturated carboxylic acid-modified olefin polymer (B').... | 11/19/1985 |
| 4444950 | Thermoplastic resin composition A thermoplastic resin composition improved in weld strength which comprises (A) a polycarbonate resin and (B) a rubber modified copolymer with (C) an epoxy group-containing olefin copolymer.... | 04/24/1984 |
| 4438229 | Thermoplastic composition A thermoplastic composition which comprises a blend comprising 20 to 80% by weight of a polycarbonate resin and 80 to 20% by weight of a graft polymer obtained by grafting at least one aromatic vinyl compound and at least one of vinyl cyanides and alkyl u... | 03/20/1984 |
| 4381365 | Copolymer latex and its production A process for preparing a copolymer latex by polymerization of at least one aliphatic conjugated diene monomer, at least one ethylenically unsaturated carboxylic acid monomer and at least one monoolefinic monomer copolymerizable with them in a weight prop... | 04/26/1983 |
| 4373063 | Elastomeric composition An elastomeric composition having excellent properties such as excellent heat aging characteristics, dimensional stability, processability, fabrication qualities, hydrolytic resistance, yellowing resistance, and weatherability, which comprises (A) a graft... | 02/08/1983 |
| 4361684 | Process for preparing copolymers comprising -alkyl styrene and unsaturated nitrile In the emulsion polymerization of an -alkylstyrene and an unsaturated nitrile copolymerizable therewith in a weight proportion of 70:30 to 80:20 in the presence of a radical initiator, an improved process wherein the monomers are introduced into th... | 11/30/1982 |
| 4317891 | Thermoplastic composition containing polycarbonate, polyamide and rubbery graft copolymer A thermoplastic resin composition excellent in solvent resistance, paintability and moldability which comprises a polycarbonate resin and a conjugated diene rubber copolymer comprising units of a conjugated diene rubber, an aromatic vinyl compound and at ... | 03/02/1982 |
| 4305856 | Thermoplastic resin composition having good heat cycle property A thermoplastic resin composition excellent in heat cycle property which comprises 100 parts by weight of a polycarbonate resin blended or not with an ABS type resin in an amount of not more than 95% by weight based on the combined weight of the polycarbo... | 12/15/1981 |
| 4299929 | Thermoplastic resin composition excellent in dwelling thermal stability A thermoplastic resin composition with excellent dwelling thermal stability which comprises 100 parts by weight of a resin composition comprising a polymer (A) obtained by polymerization of at least two kinds of monomers selected from the group consisting... | 11/10/1981 |
| 4296216 | Thermoplastic resin composition A thermoplastic resin composition excellent in coating property which comprises (A) at least one of polyamide resins and polyacetal resins, (B) at least one of aromatic monovinyl compound/vinyl cyanide copolymers comprising units of aromatic monovinyl com... | 10/20/1981 |
| 4257935 | Color developing sheet for pressure-sensitive recording systems A color developer sheet sensitized in a color developing property on contact with a chromogenic material and improved in the light-resistance of the developed color, which comprises a support sheet and a coating composition comprising an organic color dev... | 03/24/1981 |
| 4125675 | Color developing sheet with organic developer and latex binder A color developer sheet sensitized in a color developing property on contact with a chromogenic material and improved in the light-resistance of the developed color, which comprises a support sheet and a coating composition comprising an organic color dev... | 11/14/1978 |
| 4112021 | Process for producing thermoplastic resin A process for producing a thermoplastic resin having excellent impact resistance and processability, which comprises polymerizing an aromatic monovinyl monomer and a vinyl cyanide monomer in the presence of an aqueous elastomeric latex, mixing with agitat... | 09/05/1978 |
| 3941912 | Copolymer latex and paper coating composition thereof A copolymer latex comprising 25 to 45 percent by weight of a conjugated diolefinic monomer, 3 to 40 percent by weight of an alkyl ester of unsaturated carboxylic acid, 1 to 5 percent by weight of a hydroxyalkyl-containing unsaturated monomer, 0.5 to 4 per... | 03/02/1976 |