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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Assignee: Slim-Fast Foods Company, division of Conopco, Inc.


Location: West Palm Beach, FL
No. of patents: 1

NumberTitleIssue Date
7220442Nutrition bar and process of making components
A nutrition bar which incorporates protein in the form of nuggets having high levels of selected proteins. By use of the nuggets of the invention, nutrition bars are formulated to have elevated levels of protein, yet good taste and other organoleptic properties. The...
05/22/2007
 
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