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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5596094 | Process for preparing 2' -0- alkyl adenosine derivatives A process for alkylating the 2'-OH of N6 -modified adenosine comprising the reacting of an unprotected N6 -alkyl adenosine with dimethyl sulfate and tetrabutylammonium hydrogen sulfate in a non-polar solvent, preferably dichlorometha... | 01/21/1997 |
| 5596036 | Hardenable acrylic monomer compositions A hardenable composition suitable for flooring and for coating concrete surfaces comprising (a) an acrylic binder comprising a (meth)acrylic ester of the formula ##STR1## where R1 is C2-6 alkylene, n is 0-3 and R2 is a rad... | 01/21/1997 |
| 5595175 | Inhaler for administration of powdery substances An inhaler for administering powdered medicaments comprising a one-piece, elongate body that has an elongate magazine in a magazine passage extending through the elongate body. The elongate body also has an air inlet, a mouthpiece, and a capsule cutter. T... | 01/21/1997 |
| 5595594 | Anti-efflorescence admixture for concrete products An anti-efflorescence admixture for concrete products comprising a tall oil fatty acid and a fatty acid, a portion of the acid content of the tall oil fatty acid and/or fatty acid optionally being present in salt form with an alkanolamine or alkylamine, w... | 01/21/1997 |
| 5593686 | Pharmaceutical compositions The present invention provides a pharmaceutical composition for the transdermal systemic administration of an active agent characterized in that the active agent is bopindolol or methysergide. Also the present invention provides a pharmaceutical compositi... | 01/14/1997 |
| 5591259 | Rapid setting cementitious compositions and method Rapid setting cementitious compositions comprise hydraulic cement and at least 4% by weight based on the weight of the cement of a water-soluble malate or citramalate such as an alkali metal malate or alkali metal citramalate.... | 01/07/1997 |
| 5587312 | Somatic embryogenesis method Somatic embryo suspension cultures and pro-embryogenic mass suspension cultures (PEMs) comprising somatic embryos and PEMs having substantially similar ploidy levels, plants derived therefrom, and methods for obtaining said somatic embryos.... | 12/24/1996 |
| 5585540 | Fragaria plants and seeds Polyploid Fragaria plants propagatable from seed wherein substantially each plant is capable of a fruit productivity within its first year, F1 hybrid Fragaria plants, methods for producing F1 hybrid Fragaria plants, F1 hybrid Fragaria seed, and Fragaria b... | 12/17/1996 |
| 5585536 | Pregerminated seeds Pregerminated seeds comprising desiccation tolerant emerged radicles, processes for their production, and plants produced from such seeds.... | 12/17/1996 |
| 5585051 | Copy systems comprising microencapsulated colorants Microcapsules containing a solution or dispersion of a colorant, especially a solution of an oil-solubilized sulfur dye, in an organic liquid having a vapor pressure below 20 mm Hg at 25° C. can be coated on a side of a sheet of paper for use in pressure... | 12/17/1996 |
| 5583207 | Fibre-reactive monoazo copper complexes containing a halo substituted pyrimidine substituent Fibre-reactive 1:1 copper complexes of the formula ##STR1## which compounds are in free acid or salt form, and mixtures thereof, are useful for dyeing or printing hydroxy group- or nitrogen-containing organic substrates, for example leather and fibre... | 12/10/1996 |
| 5578712 | Fibre-reactive monoazonaphthyl dyestuffs Fibre-reactive monoazo compounds of the formula ##STR1## which compounds are in free acid or salt form, and mixtures thereof, are useful for dyeing or printing hydroxy group- or nitrogen-containing organic substrates, for example leather and fibre ma... | 11/26/1996 |
| 5578301 | Method for using GM-CSF to reduce the acute phase response in a patient being administered IL-6 therapy A method for reducing or suppressing the acute phase response in a patient receiving IL-6 treatment which comprises co-administering with the IL-6 an effective amount of granulocyte macrophage colony stimulating factor (GM-CSF).... | 11/26/1996 |
| 5578567 | Nasal pharmaceutical composition A pharmaceutical composition adapted for nasal administration and comprising hPTH or a N-terminal fragment thereof. Preferred carriers are optionally coated celluloses.... | 11/26/1996 |
| 5573653 | Electrochemical process for thiocyanating aminobenzene compounds An improved electrochemical process for thiocyanating aminobenzene compounds (e.g., 3,4-dichloroaniline), and in particular a process for preparing 2-aminobenzothiazole compounds, is disclosed which provides attractive yields under relatively favorable te... | 11/12/1996 |
| 5574049 | 2,2-dialkyl- and 2,2-dialkyl-3,4-dihydro-3-hydroxy-2H-1-benzopyrans 2,2-di(C1-5 alkyl)- and trans-2,2-di(C1-5 alkyl)-3,4-dihydro-3-hydroxy-6-(pyridin-4-yl)-2H-1-benzopyrans, e.g. of formula ##STR1## in which R1 and R2 =H, alkyl, hydroxyalkyl or alkoxyalkyl, at least on... | 11/12/1996 |
| 5573694 | Microemulsions of aminopolysiloxanes Aqueous microemulsions of protonated aminopolysiloxanes () comprising an amphoteric surfactant (ଲ) and optionally at least one non-ionic emulsifier (γ) and optionally hydrotropics (δ) and/or cationic emulsifiers (η) and the pH of which is ... | 11/12/1996 |
| 5573589 | Cement compositions containing a sulfated polysaccharide and method An additive for cementitious compositions comprises at least one sulfated polysaccharide obtained by the sulfation of a polysaccharide, preferably under moderate conditions. The additive enhances the fluidity and workability of cementitious mixes, and giv... | 11/12/1996 |
| 5569539 | Powder coating compositions New powder coatings or powder coating compositions comprising A) a binder system B) specific powder coating additives C) at least one compound of formula I ##STR1## in which R1 is methyl, ethyl, n-propyl, iso-propyl, n-butyl, sec-butyl or tert-... | 10/29/1996 |
| 5565410 | Heterocyclic diones as pesticides and plant growth regulators Substituted 3,5-dioxo-3,4,5,6-tetrahydrooxazines as herbicides.... | 10/15/1996 |
| 5565354 | Production of human monoclonal antibodies specific for hepatitis B surface antigen Monoclonal antibodies effective for the diagnosis and treatment of diseases caused by infection with hepatitis B have been prepared from a cell line obtained by fusing a xenogeneic hybridoma designated SPAZ 4 with blood cells of a patient immunized with h... | 10/15/1996 |
| 5565563 | Triphendioxazine compounds Triphendioxazine compounds of formula I, ##STR1## in which R1 and R2 are either both hydrogen or form a single chain linking the 8,9-; 9,10- or 10,11-positions, the single chain having the formula --NR5 ---(CO)m | 10/15/1996 |
| 5563249 | Acidic monoazo dyestuffs Acidic monoazo dyestuffs of formula I ##STR1## and their salts wherein the symbols R1 to R6, which possess the significances given in claim 1. These dyestuffs are suitable for dyeing or printing textile material consisting of na... | 10/08/1996 |
| 5563260 | Phthalocyanine solvent dyes The compounds of general formula I ##STR1## wherein R represents chlorine or hydroxyl Pc represents a phthalocyanine radical R1 may be alkyl and R2 may be alkyl ammonium are excellently suitable for dyeing of plastic materials, paper and ... | 10/08/1996 |
| 5562903 | Humanized antibodies that recognize difucosyl Lewis blood group antigens Y-6 and B-7-2 Humanized monoclonal antibodies that recognize the difucosyl Lewis blood group antigens Y-6 and B-7-2 are disclosed. The antibodies have a humanized light chain variable region and a humanized heavy chain variable region with CDRs from antibody BR55-2. Fr... | 10/08/1996 |
| 5563134 | Pharmaceutical compositions comprising clozapine and a radical scavenger The invention concerns pharmaceutical compositions comprising clozapine and a radical scavenger.... | 10/08/1996 |
| 5561112 | Pseudopeptide isosteres of gly-asp and their use as antithrombic agents Pseudopeptides of formula I in free or salt form ##STR1## wherein A, B, R1, X, Y and m are defined as in claim 1, and their use in the prophylactic and acute treatment of thrombosis.... | 10/01/1996 |
| 5561149 | Use of certain imidazol carbazols in treating stress-related manic-depressive disorders Use of a mono or bicyclic carbocyclic, or heterocyclic carboxylic, acid ester or amide or an imidazolyl carbazol in the manufaccure of a medicament suitable for the treatment of stress-related psychiatric disorders, for increasing vigilance, for the treat... | 10/01/1996 |
| 5561101 | Substituted phthalides and heterocyclic phthalides Substituted phthalides and heterocyclic phthalides and derivatives thereof which are useful as herbicides are described.... | 10/01/1996 |
| 5560852 | Use of 4H-3,1-benzoxazin-4-one compounds to improve the light fastness of textile materials A method of improving the light fastness of textile materials using an aqueous dispersion of a compound of formula I, ##STR1## having a first (A) and a second (B) benzoxazine-4-one ring joined by a phenylene bridging member; a variable bond between t... | 10/01/1996 |
| 5556458 | Cementitious compositions A cementitious composition comprising (a) a cementitious material; (b) a fly ash which has a calcium oxide content of from 15-45% by weight; (c) a hydroxycarboxylic acid; and (d) a water-soluble source of alkali metal ions. The compositions are useful as concretes, grou... | 09/17/1996 |
| 5554199 | Dyeing process and auxiliary Dyeing of cellulosic substrates with reactive dyes in the presence of at least 20 g/l of sodium chloride, employing auxiliaries (E) of levelling activity, which are methylene-bridge-containing and sulpho-group-containing aromatic compounds, obtainable by ... | 09/10/1996 |
| 5554195 | Process for the production of resist prints This invention relates to a process for the production of resist prints on two-dimensional textile materials, which is characterized by the steps of impregnating with a water-repellent those parts of one side of a textile piece which are to be given a res... | 09/10/1996 |
| 5554732 | Fibre-reactive disazo dyestuffs Fibre-reactive disazo compounds of the formula ##STR1## which compounds are in free acid or salt form, and mixtures thereof, are useful for dyeing or printing hydroxy group- or nitrogen-containing organic substrates, for example leather and fibre mat... | 09/10/1996 |
| 5552527 | Hyper-sensitivity related gene The hsr203J gene of SEQ ID No. 1 and individual components thereof including its promoter and regulatory regions thereof, its coding region, its gene product; modifications thereto; applications of said gene, promoter region, regulatory region and coding ... | 09/03/1996 |
| 5550218 | Azo compounds having unsubstituted or substituted 2-phenoxycarbonylethyl groups Compounds of the formula ##STR1## wherein A is C1-6 alkylene, D is a diazo component radical of the triazolyl, pyrazolyl, cyano(C1-4 alkyl)-imidazolyl, 4-chlorothiazolyl, 4-chlorotheinyl-2, 3-phenyl-1,2,4-thiadiazolyl-5, is... | 08/27/1996 |
| 5550228 | Hyper-sensitivity related gene The hsr203J gene of SEQ ID No. 1 and individual components thereof including its promoter and regulatory regions thereof, its coding region, its gene product; modifications thereto; applications of said gene, promoter region, regulatory region and coding ... | 08/27/1996 |
| 5545544 | Process for treatment of waste stream using Scytinostroma galactinum fungus ATCC 20966 The white rot fungus Scytinostroma galactinum strain F361 and mutants thereof are particularly effective in selectively grading the lignin component of lignin-containing materials, particularly processed wood pulps including chemical pulps, and also parti... | 08/13/1996 |
| 5545663 | Compositions comprising paraesthetic agrochemicals Agricultural compositions comprising paraesthetic agrochemicals, such as pyrethroids, and an amount of urea effective to reduce the paraesthetic effect of such agrochemicals.... | 08/13/1996 |
| 5545724 | Cationically bridged tetrakisazo dyestuffs with variable couplers, their production and use The invention relates to cationically bridged tetrakisazo compounds, corresponding to formula I, ##STR1## wherein the individual symbols are defined as in claim 1, as well as residues and liquid preparations thereof. The compounds and their prep... | 08/13/1996 |
