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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Assignee: Riken


Location: Saitama, JP
No. of patents: 218

          6  
NumberTitleIssue Date
6538744Method for measuring simultaneously absolute molecular orientation with effective second order nonlinear optical constant and apparatus therefor
According to the present invention, it is adapted to calculate simultaneously an absolute molecular orientation with an effective second order nonlinear optical constant in an object to be measured without changing a measuring point. Further, in order tha...
03/25/2003
6530991Method for the formation of semiconductor layer
A method for the formation of a semiconductor layer by which a defect density of structural defects, particularly a dislocation density of threading dislocations in the resulting semiconductor layer can be remarkably reduced, so that hours of work can be ...
03/11/2003
6531462Medicament for treating obesity and improving lipid metabolism
A medicament for preventive and therapeutic treatment of obesity and a disease with abnormal lipid metabolism which comprises a 24-alkylcholest-5-en-3-one as an active ingredient....
03/11/2003
6483118Positron source, method of preparing the same, and automated system for supplying the same
The present invention provides a positron source essentially consisting of a carbon member having 18 F bound onto the surface thereof, a method of a preparing the same, and an automated system for supplying the same. In the present invention, t...
11/19/2002
6478661Apparatus and method for processing micro-V grooves
A voltage is applied between a cylindrical cutting grindstone 2 that rotates about a vertical axis Y and a cylindrical truing grindstone 6 that rotates about a horizontal axis X. The vertical outer surface 2a and the horizontal lower surface 2b of the cut...
11/12/2002
6469846Grism
In order to provide a grism wherein even if the vertex angle of a prism increases, it does not exceed its critical angle, besides, which can elevate its efficiency, and mass-production of which is possible, whereby reduction in cost of which can be realiz...
10/22/2002
6465211Nucleic acids, vectors and transformed cells for making and using high affinity IP-3 binding polypeptides
The present invention provides a high affinity polypeptide having a binding activity to inositol 1,4,5-trisphosphate, to a gene encoding the polypeptide, to a recombinant vector including the gene, to a transformant including the vector and to a method fo...
10/15/2002
6453212Method for mobile robot motion control
In a method for mobile robot motion control for the sake of controlling motional characteristics of the mobile robot, such motional characteristics of mobile robot are made to be virtually equivalent motional characteristics of a caster, whereby motional ...
09/17/2002
6448063Experimental apparatus for sliced specimen of biological tissue and specimen holder
An experimental apparatus for performing observations of and experimental operations on a sliced specimen of a biological tissue is disclosed. The apparatus provides a high freedom for experimental operations and maintains the physiological activity of th...
09/10/2002
6444994Apparatus and method for processing the components of a neutron lens
A rotating table 2 that holds a flat neutron lens component 1 and rotates about an axis of rotation Z, a circular-disk type of metal-bonded grinding wheel 3 with tapering surface 3a on the outer periphery thereof, a grinding wheel driving device 4 drives ...
09/03/2002
6432848Process for formation of cap layer for semiconductor
A process for the formation of a cap layer for semiconductors with a low degree of contamination wherein the cap layer is easily formed on the surface of a semiconductor, and binding force thereof with the surface of the semiconductor is strong and stabil...
08/13/2002
6417336Antibody against cleavage product or vimentin
The present invention provides the antibody that react with the cleavage product of vimentin, but not with intact vimentin....
07/09/2002
6414089Method of manufacturing polymer films having second order non-linear optical properties, polymer films, and non-linear optical element
A method of manufacturing a polymer film having second order non-linear optical properties which has excellent stability of orientated molecules and does not become disorientated, and a polymer film and a non-linear optical element are provided. A polymer...
07/02/2002
6388089Brassinosteroid biosynthesis inhibitors
Compound represented by the following formula (I): ##STR1## wherein R1 represents a lower alkyl group, R2 represents a phenyl group which may be substituted or a lower alkyl group and R3 represents a phenyl group which may...
05/14/2002
6336855Grindstone for ELID grinding and apparatus for ELID surface grinding
There is provided a conductive grinding wheel 10 rotating centering on a vertical shaft center and including a horizontal working surface 10a, and the grinding wheel comprises a conductive base member 11 formed of an integrally molded flat plate, and a pl...
01/08/2002
6335523Semiconductor dark image position sensitive device
A semiconductor dark image position sensing device comprises a photoelectric layer generating a photoelectric current in a portion where light is input in response to intensity of the light input, a resistive element layer into which the photoelectric cur...
01/01/2002
6310097Protecting and survival promoting agent for central nervous cell
An agent for enhancing cell survival of central nerve cells, which comprises a substance selected from the group consisting of L-serine, glycine, and fatty acid compounds thereof as an active ingredient, and a medicament for preventive and/or therapeutic ...
10/30/2001
6269263Method for estimating heart rate variability and apparatus for embodying estimation
In order to provide a method for estimating a heart rate variability and the apparatus for embodying such estimation which can be operated at a low sampling frequency without detecting peaks on a waveform in electrocardiogram data, a method for estimating...
07/31/2001
          6  
 
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