Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8177244 | Supporting structure for vehicle suspension component A vehicle suspension includes a vehicle body, a supporting member, wherein a proximal end is attached to the vehicle body at a central axis. The supporting member is configured to secure an end of a vehicle suspension component to the vehicle body. A distal end of t... | 05/15/2012 |
| 8157309 | Support structure In one or more embodiments of the present disclosure a support structure includes a contact surface configured to deform, a base section configured to receive the contact surface, a first set of ribs extending from the contact surface toward the base section and inc... | 04/17/2012 |
| 8152377 | Low-friction sliding mechanism A low-friction sliding mechanism includes first and second sliding members having respective sliding surfaces slidable relative to each other and a lubricant applied to the sliding surfaces of the first and second sliding members. At least the sliding surface of the... | 04/10/2012 |
| 8107269 | Power converter An apparatus to convert a direct current to an alternating current includes a power module disposed between an input terminal of the direct current and output terminal of the alternating current, the power module comprising an on/off switch element, a first smoothin... | 01/31/2012 |
| 8104175 | Cylinder block manufacturing method for multi-cylinder engine A method of manufacturing a cylinder block for a multi-cylinder engine is disclosed herein. The cylinder block includes a crankcase and cylinder bores disposed therein separated by cylinder walls. The crankcase is adapted to receive a crankshaft and includes crank c... | 01/31/2012 |
| 8075444 | Friction drive device A friction drive device has first and second rollers, in which the ratio of the transmission power and the pressing power is nearly constant regardless of the magnitude of the transmission power. The rollers have center axes that are spaced apart by prescribed radia... | 12/13/2011 |
| 8022650 | Control apparatus of electric motor An apparatus to control an electric motor to drive an electric-powered vehicle includes an accelerator position detector, a current controller to provide current to the electric motor through an inverter, a semiconductor device of the current controller configured t... | 09/20/2011 |
| 8021234 | Spring seat and damper disk assembly Second spring seats 62 each have a first support component 63, a second support component 64, and a pair of reinforcing components 65. The first support components 63 support the ends of second coil springs 61a in the... | 09/20/2011 |
| 8007035 | Front structure of a vehicle body A structure of a vehicle body is provided with an upper radiator support disposed in an upper front area of an engine compartment and an upper member supported by the upper radiator support. The upper member is disposed between the upper radiator support and a front... | 08/30/2011 |
| 7988223 | Vehicle cowl structure A vehicle cowl structure is provided with a cowl box disposed so as to be positioned between a rear end portion of a hood and a front end portion of a front glass, a cowl cover covering an upper portion of the cowl box; and a vertical wall provided at a position und... | 08/02/2011 |
| 7988221 | Mounting structure of impact absorbing member and method of mounting same An impact-absorbing member to be installed in a vehicle body component includes a main body positioned on an inner panel of the vehicle body component such that a portion of the main body is adjacent to an outboard surface of the inner panel, and a mount protruding ... | 08/02/2011 |
| 7981572 | Fuel cell and production of fuel cell stack Separators (5A, 5B, 6) and membrane-electrode assemblies (2) of a fuel cell stack (1) are alternately stacked in a guide box (40). The separators (5A, 5B, 6) each have groove-like gas paths (10A, ... | 07/19/2011 |
| 7976995 | Fuel cell system comprising a voltage limit device A fuel cell system that has a fuel cell stack with a plurality of laminated cells, each of the laminated cells includes an electrolyte membrane interposed between a fuel electrode receiving a supply of fuel gas and an oxidizing agent electrode receiving a supply of ... | 07/12/2011 |
| 7947171 | Cooling device for fuel cell A cartridge-type ion removal filter 15 to remove ions from the cooling liquid in the cooling liquid circulation passage 20 is disposed in the middle of a cooling liquid circulation passage 20 to circulate the cooling liquid between a fuel cell s... | 05/24/2011 |
| 7938440 | Airbag apparatus and methods An airbag apparatus of a vehicle includes a curtain airbag configured to be deployed from a first location proximate to an upper portion of a side window of the vehicle, the curtain airbag configured to extend to a lower portion of the side window when the curtain a... | 05/10/2011 |
| 7920245 | Light-modulating material with transmissivity changing in electrified state and vehicle using the same A light-modulating material includes a transparent front surface layer, an intermediate layer including a liquid crystal forming an isotropic phase and a transparent back surface layer, laminated in this order. ... | 04/05/2011 |
| 7909392 | Fender protector structure A fender protector structure of a vehicle which includes a body structure including a body panel and a fender panel. The body structure defines a wheel well. A fender protector is connected to the body structure for covering an outer periphery of the wheel well, and... | 03/22/2011 |
| 7893168 | Hydrophobic linear polyrotaxane molecule and crosslinked polyrotaxane To provide a hydrophobic linear polyrotaxane molecule which is soluble in an organic solvent, and a crosslinked polyrotaxane using the same. A hydrophobic linear polyrotaxane molecule has a cyclic molecule, a linear molecule including the cyclic molecule with... | 02/22/2011 |
| 7893155 | Material or curable solvent-based topcoating material, and coating material and coating film comprising or formed from the same To provide a coating material for a curable solvent-based topcoating material, having excellent marring resistance, chipping resistance, producing no crack and excellent in performances such as weatherability, stain resistance, adhesion and the like, and a curable s... | 02/22/2011 |
| 7887125 | Grid member and vehicle front structure with the grid member A front structure for a vehicle has a grid member configured to allow outside air to be introduced from a forward direction of the vehicle into a compartment of the vehicle, and a part within the compartment disposed on a rear side of the grid member. The grid membe... | 02/15/2011 |
| 7867650 | Laminate type battery and method for manufacturing the same A laminate type battery comprises a substrate, a power generating element which has at least one single cell made by a positive electrode layer, an electrolyte layer and a negative electrode layer which are sandwiched by collecting layers from both sides thereof, an... | 01/11/2011 |
| 7862937 | Anode effluent control in fuel cell power plant A fuel cell stack (1) performs power generation using an anode gas having hydrogen as its main component, and after a power generation reaction, the anode gas is discharged as anode effluent. The anode effluent is re-circulated into the anode gas through a re... | 01/04/2011 |
| 7833676 | Fuel cell system and solid polymer electrolyte film According to the invention, a fuel cell system features a fuel cell (14) having a solid polymer electrolyte membrane (4), and an antioxidant residing in or contacting the solid polymer electrolyte membrane (4), for inactivating active oxygen. | 11/16/2010 |
| 7825283 | Nanoparticle and nanoparticle composite A nanoparticle includes a chain oligomer section having a hydrophilic group and fluoroalkyl groups respectively at its opposite terminals, a three-dimensional silica network section, and an organic chain having fluorine or silicon, and is represented by the followin... | 11/02/2010 |
| 7729513 | Contact time calculation apparatus, obstacle detection apparatus, contact time calculation method, and obstacle detection method Two arbitrary points belonging to a single object in an image captured by an camera installed in a vehicle body are extracted as evaluation points, the absolute value representing the difference between the coordinate values of the extracted two points, which are ta... | 06/01/2010 |
| 7722113 | Interior parts for a vehicle An interior part for a vehicle including a first rib(s) extending on the side that faces a vehicle body at a time of mounting the interior part to the vehicle body, and a second rib(s) extending to cross the first rib, in which an inserting portion(s) that is insert... | 05/25/2010 |
| 7717970 | Fuel reforming device A reformer (8) reforms hydrocarbon fuel and generates reformate gas. A first carbon monoxide oxidizer (1) and second carbon monoxide oxidizer (2) disposed in series decrease the carbon monoxide concentration of the reformate gas by a prefential ... | 05/18/2010 |
| 7691518 | Prevention of flooding of fuel cell stack A fuel cell stack (1) generates power by an electrochemical reaction between hydrogen and oxygen in plural stacked fuel cells (2a, 2b). Each fuel cell (2a, 2b) comprises an anode (26a) to which hy... | 04/06/2010 |
| 7649050 | Two package type clear coating composition and method for making multilayer coating film A two package type clear coating composition which can form cured coating film excelling in all aspects of scratch resistance, acid resistance, stain resistance and finished appearance such as coated surface smoothness, comprising a hydroxyl-containing acrylic resin... | 01/19/2010 |
| 7645533 | Fuel cell power plant Water contained in cathode effluent from a cathode (1B) of the fuel cell power plant is condensed by a condenser (8) and recovered to a water tank (10). Water in the water tank (10) is supplied from a pump (17) to a humidifier (... | 01/12/2010 |
| 7618726 | Fuel cell system and protection method thereof A system has two modes which protect it from freezing of water while a fuel cell stack has stopped. An effective protection mode from the viewpoint of energy consumption is selected based on the estimated restart time and outside air temperature shift, and used to p... | 11/17/2009 |
| 7602946 | Motion detection apparatus and motion detection method A motion detection device includes a feature extracting section 2 extracting a feature area of an object from among frame images clipped by an image pickup section 1, a feature standardizing section 3 standardizing a size of a feature area extra... | 10/13/2009 |
| 7588855 | Fuel cell assembly and fuel cell system A fuel cell assembly (1) is disclosed. The fuel cell assembly (1) has a fuel cell stack (2) formed by laminating a plurality of cells; plus and minus current extraction sections (4), the current extraction sections (4) extracting c... | 09/15/2009 |
| 7558672 | Driving assistance method and system for conveying risk information A driving assisting system for conveying risk information to a driver of a vehicle. The system includes a detector configured to acquire data related to a driving condition of the vehicle and an object in the vicinity of the vehicle, and a data processor configured ... | 07/07/2009 |
| 7556879 | Polymer electrolyte fuel cell A fuel cell includes a membrane electrode assembly 21 and a bipolar plate 24 disposed outside the membrane electrode assembly 21. The bipolar plate 24 is porous, and has first gas passages 33 formed on the top surface through which... | 07/07/2009 |
| 7556873 | Fuel cell system Coolant passages (11a, 11b) are provided in unit cells (17a, 17b) which form a laminate (170) of the unit cells (17a, 17b). A coolant supply manifold (12) which distrib... | 07/07/2009 |
| 7553575 | Fuel cell humidification system and method One end of an air passage (32) facing a cathode (33B) of a fuel cell (36) forming a fuel cell stack (6) is connected to a first manifold (1A), and the other end is connected to a second manifold (1B). A water-absorbing mater... | 06/30/2009 |
| 7545367 | Rotary input apparatus In a rotary input apparatus, an operational end enabled to be rotationally operated is provided, an operational input device detects a rotational displacement of the operational end to move a pointer displayed on a display thereof to perform a selection operation of... | 06/09/2009 |
| 7535025 | Structure and manufacturing method for a silicon carbide semiconductor device In silicon carbide semiconductor device and manufacturing method therefor, a metal electrode which is another than a gate electrode and which is contacted with a singlecrystalline silicon carbide substrate is treated with a predetermined heat process at a temperatur... | 05/19/2009 |
| 7509203 | Lock-up control for torque converter A lock-up clutch control device which controls a lock-up clutch provided in a torque converter installed between an engine and a transmission, is disclosed. The lock-up clutch control device changes over between a converter state and a lock-up state of the torque co... | 03/24/2009 |