Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7866818 | Portable modular video oculography system and video occulography system with head position sensor and video occulography system with animated eye display A goggle based light-weight VOG system includes at least one digital camera connected to and powered by a laptop computer through a firewire connection and allows for region of interest image processing. The VOG system is a modular design whereby the same goggle fra... | 01/11/2011 |
| 7520614 | Portable video oculography with region of interest image processing A goggle based light-weight VOG system includes at least one digital camera connected to and powered by a laptop computer through a firewire connection and allows for region of interest image processing. An EOG system may be incorporated directly into a goggle base.... | 04/21/2009 |