Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8170109 | System for analysis of motion A computer system for real-time determination of a motion vector comprising an image processor to apply an image processing filter to a normalized frame element of a first image frame, yielding a filtered frame element having associated filtered pixel values, a pixe... | 05/01/2012 |
| 8135168 | System for embedding data A method and system for embedding data in video frames is described, the method comprising receiving marking information, representing the marking information as a 2-coordinate vector, denoted ω, where the 2-coordinates are denoted, respectively, α, β, suc... | 03/13/2012 |
| 8054978 | Key management for content protection A method for content access control operative to enable authorized devices to access protected content and to prevent unauthorized devices from accessing protected content, the method comprising: providing a plurality of authorized devices; dividing the plurality of... | 11/08/2011 |
| 7995603 | Secure digital content delivery system and method over a broadcast network A system and a method for secure distribution of digital media content through a packet-based network such as the Internet. The security of the present invention does not require one-to-one key exchange, but rather enables keys, and/or information required in order ... | 08/09/2011 |
| 7945672 | Unicast/multicast architecture A system and method for providing content to users including a multicast sub-system providing content to multiple users and a unicast sub-system providing content to individual users. The multicast sub-system being operative to push to each of a plurality of user co... | 05/17/2011 |
| 7916865 | Dynamically shifting control word A method for generating a plurality of control words, each control word controlling access to an object. The method includes providing a control word packet (CWP), generating a first control word (CW) from the CWP, providing a second CW generation input and producin... | 03/29/2011 |
| 7882552 | Remote administration of smart cards for secure access systems A secure access method for use with a communication network which communicates information between an information resource controller and a remote unit comprising a smart card, the method including: identifying, at the remote unit, a command to upload data; employin... | 02/01/2011 |
| 7882519 | Advertisements in an end-user controlled playback environment This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delaye... | 02/01/2011 |
| 7882233 | Unicast/multicast architecture A system and method for providing content to users including a multicast sub-system providing content to multiple users and a unicast sub-system providing content to individual users. The multicast sub-system being operative to push to each of a plurality of user co... | 02/01/2011 |
| 7813504 | Protection of data on media recording disks This invention discloses a secure recording medium having at least one of audio, video and software content, comprising a plurality of media recording disks (DVD's) with a disk security chip embedded in each the DVD, each the disk chip comprising a security key, whe... | 10/12/2010 |
| 7810112 | Secure time element Apparatus comprising a secure time element comprising a timing device that outputs to a plurality of delay devices, wherein the delay devices have characteristic delay times which are alterable as a result of a tampering attempt to tamper therewith, and wherein a ch... | 10/05/2010 |
| 7802100 | Watermark system A method for examining an electronic representation of an item for a watermark, the method including examining at least a first electronic representation of an item for a watermark in accordance with a first watermark definition, receiving a signal indicating that a... | 09/21/2010 |
| 7782344 | Digital video zooming system A system for preparing a digital video stream for zooming by a content consumer system, including a video frame processor to prepare a plurality of video frames of the digital video stream, a zoom location processor to prepare a plurality of zoom location indicators... | 08/24/2010 |
| 7779438 | System for providing visible messages during PVR trick mode playback A method and system for embedding a message in compressed content comprising at least one key frame and at least one non-key frame, the method comprising embedding a message in the at least one key frame. Related methods and apparatus are also described. ... | 08/17/2010 |
| 7765563 | User interaction feedback system A viewer response method for use with an interactive telecommunications system. The viewer response method includes accumulating a user interaction history of a user of the system, the user interaction history including user interaction information associated with a... | 07/27/2010 |
| 7760877 | Protection of data on media recording disks This invention discloses a secure recording medium having at least one of audio, video and software content, comprising a plurality of media recording disks (DVD's) with a disk security chip embedded in each the DVD, each the disk chip comprising a security key, whe... | 07/20/2010 |
| 7757273 | Remote administration of smart cards for secure access systems A method for remote administration of at least one smart card via a communication network is described. The method includes the steps of associating the at least one smart card with a remote administrator by storing administrator identification information of the re... | 07/13/2010 |
| 7756201 | System for random access to content A method for accessing a desired point in time-synchronized data within a stream, the stream being associated with time information, the method including providing a desired presentation time associated with a desired point within a time-synchronized data stream, de... | 07/13/2010 |
| 7752648 | Apparatus and methods for handling interactive applications in broadcast networks An interactive method includes receiving, at a display device, background video including a multiplicity of video frames, at least one of the multiplicity of video frames including a plurality of sub-pictures, each of the plurality of sub-pictures representing an al... | 07/06/2010 |
| 7690029 | Remote administration of smart cards for secure access systems A method for remote administration of at least one smart card via a communication network is described. The method includes the steps of associating the at least one smart card with a remote administrator by storing administrator identification information of the re... | 03/30/2010 |
| 7647609 | Advertisements in an end-user controlled playback environment This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delaye... | 01/12/2010 |
| 7631080 | Unicast/multicast architecture A system and method for providing content to users including a multicast sub-system providing content to multiple users and a unicast sub-system providing content to individual users. The multicast sub-system being operative to push to each of a plurality of user co... | 12/08/2009 |
| 7562225 | Timeline protection A method and system for timecode generation including: receiving an encryption key and an implemented encryption method, for each one of a plurality of frames, receiving a timecode and an associated presentation time stamp (PTS) associated with the one frame, for ea... | 07/14/2009 |
| 7540008 | Secure clock Apparatus comprising a secure time element comprising a timing device that outputs to a plurality of delay devices, wherein the delay devices have characteristic delay times which are alterable as a result of a tampering attempt to tamper therewith, and wherein a ch... | 05/26/2009 |
| 7530085 | Method and system for control of broadcast content access A method for controlling access to content, including preventing access to content that corresponds to a blacked out event, until at least one of a time criterion and payment criterion is met. Related methods and apparatus are also disclosed. ... | 05/05/2009 |
| 7512986 | Digital rights management system and method A system and a method for providing variable security mechanisms for securing digital content, in which a single security mechanism is not used for all content. Instead, at least one characteristic or feature of the security mechanism is varied between units, instan... | 03/31/2009 |
| 7498644 | Prevention of tampering in electronic devices Circuitry for protection of an integrated circuit (20) which includes operational-circuits (24) formed on a chip (21). The circuitry includes a plurality of detectors (26), integrally formed on the chip as part of the integrated circuit a... | 03/03/2009 |
| 7397918 | Dynamically shifting control word A method for generating a plurality of control words, each control word controlling access to an object. The method includes providing a control word packet (CWP), generating a first control word (CW) from the CWP, providing a second CW generation input and producin... | 07/08/2008 |
| 7379548 | Virtual smart card device, method and system A system and a method for secure transmission of protected content to a subscriber, without requiring a smart card or other renewable security element to be in physical proximity of the recipient module of the subscriber, such as a set-top box for example. Therefore... | 05/27/2008 |
| 7356775 | Focus priority in window management A method for managing windows in a window-based display system, the method comprising providing a plurality of windows, each window being associated with an application, at least one of the plurality of windows being able to accept focus, assigning, to each one of t... | 04/08/2008 |
| 7340760 | Advertisements in an end-user controlled playback environment This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delaye... | 03/04/2008 |
| 7337464 | Set-top box reformatter A broadcasting system including a transmitter operative to transmit a signal in a first transmission format, a receiver operative to receive the signal, a reformatter operative to reformat the received signal into a second transmission format, and a set-top box (STB... | 02/26/2008 |
| 7306522 | Interactive inter-channel game An interactive multi-channel game method is described. The method includes providing a first representation of a game element associated with a first channel of a multi-channel system, replacing the first representation with a second representation of the game eleme... | 12/11/2007 |
| 7013293 | Portable transaction device A portable transaction device including transaction apparatus operative to participate in a monetary transaction, authorization apparatus operative to authorize the transaction apparatus to operate based on stored authorization parameters, and control apparatus oper... | 03/14/2006 |
| 7007165 | Watermark system A method for examining an electronic representation of an item for a watermark, the method including examining at least a first electronic representation of an item for a watermark in accordance with a first watermark definition, receiving a signal indicating that a... | 02/28/2006 |
| 6980650 | System for providing keys A method for providing keys for descrambling scrambled content, the scrambled content being divided into frames, the method including: identifying a plurality of frames to be descrambled; for each frame of the plurality of frames, identifying a key period associated... | 12/27/2005 |
| 6681393 | Viewer interaction feedback method and system for use with an interactive telecommunication system A viewer response method for use with an interactive telecommunications system. The viewer response method includes accumulating a user interaction history of a user of the system, the user interaction history including user interaction information associ... | 01/20/2004 |
| 6668326 | Context saving system A method for performing a computation task in a secure processor removably operatively associated with a host including a memory external to the secure processor. The method includes computing a portion of the task in the secure processor, obtaining a set... | 12/23/2003 |
| 6629243 | Secure communications system A key distribution method for distributing, via a communications network, a key in a multicast communications system in which each one of a plurality of communications is directed to an associated multicast group including a plurality of recipients intend... | 09/30/2003 |
| 6499103 | Symbol-display system This invention discloses a symbol-display subscriber unit for use with a broadcast system, the broadcast system including a headend and a network operative to transmit a composite signal from the headend to a multiplicity of subscriber units, the composit... | 12/24/2002 |