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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Assignee: NDS Limited


Location: Middlesex, GB
No. of patents: 45

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NumberTitleIssue Date
8170109System for analysis of motion
A computer system for real-time determination of a motion vector comprising an image processor to apply an image processing filter to a normalized frame element of a first image frame, yielding a filtered frame element having associated filtered pixel values, a pixe...
05/01/2012
8135168System for embedding data
A method and system for embedding data in video frames is described, the method comprising receiving marking information, representing the marking information as a 2-coordinate vector, denoted ω, where the 2-coordinates are denoted, respectively, α, β, suc...
03/13/2012
8054978Key management for content protection
A method for content access control operative to enable authorized devices to access protected content and to prevent unauthorized devices from accessing protected content, the method comprising: providing a plurality of authorized devices; dividing the plurality of...
11/08/2011
7995603Secure digital content delivery system and method over a broadcast network
A system and a method for secure distribution of digital media content through a packet-based network such as the Internet. The security of the present invention does not require one-to-one key exchange, but rather enables keys, and/or information required in order ...
08/09/2011
7945672Unicast/multicast architecture
A system and method for providing content to users including a multicast sub-system providing content to multiple users and a unicast sub-system providing content to individual users. The multicast sub-system being operative to push to each of a plurality of user co...
05/17/2011
7916865Dynamically shifting control word
A method for generating a plurality of control words, each control word controlling access to an object. The method includes providing a control word packet (CWP), generating a first control word (CW) from the CWP, providing a second CW generation input and producin...
03/29/2011
7882552Remote administration of smart cards for secure access systems
A secure access method for use with a communication network which communicates information between an information resource controller and a remote unit comprising a smart card, the method including: identifying, at the remote unit, a command to upload data; employin...
02/01/2011
7882519Advertisements in an end-user controlled playback environment
This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delaye...
02/01/2011
7882233Unicast/multicast architecture
A system and method for providing content to users including a multicast sub-system providing content to multiple users and a unicast sub-system providing content to individual users. The multicast sub-system being operative to push to each of a plurality of user co...
02/01/2011
7813504Protection of data on media recording disks
This invention discloses a secure recording medium having at least one of audio, video and software content, comprising a plurality of media recording disks (DVD's) with a disk security chip embedded in each the DVD, each the disk chip comprising a security key, whe...
10/12/2010
7810112Secure time element
Apparatus comprising a secure time element comprising a timing device that outputs to a plurality of delay devices, wherein the delay devices have characteristic delay times which are alterable as a result of a tampering attempt to tamper therewith, and wherein a ch...
10/05/2010
7802100Watermark system
A method for examining an electronic representation of an item for a watermark, the method including examining at least a first electronic representation of an item for a watermark in accordance with a first watermark definition, receiving a signal indicating that a...
09/21/2010
7782344Digital video zooming system
A system for preparing a digital video stream for zooming by a content consumer system, including a video frame processor to prepare a plurality of video frames of the digital video stream, a zoom location processor to prepare a plurality of zoom location indicators...
08/24/2010
7779438System for providing visible messages during PVR trick mode playback
A method and system for embedding a message in compressed content comprising at least one key frame and at least one non-key frame, the method comprising embedding a message in the at least one key frame. Related methods and apparatus are also described. ...
08/17/2010
7765563User interaction feedback system
A viewer response method for use with an interactive telecommunications system. The viewer response method includes accumulating a user interaction history of a user of the system, the user interaction history including user interaction information associated with a...
07/27/2010
7760877Protection of data on media recording disks
This invention discloses a secure recording medium having at least one of audio, video and software content, comprising a plurality of media recording disks (DVD's) with a disk security chip embedded in each the DVD, each the disk chip comprising a security key, whe...
07/20/2010
7757273Remote administration of smart cards for secure access systems
A method for remote administration of at least one smart card via a communication network is described. The method includes the steps of associating the at least one smart card with a remote administrator by storing administrator identification information of the re...
07/13/2010
7756201System for random access to content
A method for accessing a desired point in time-synchronized data within a stream, the stream being associated with time information, the method including providing a desired presentation time associated with a desired point within a time-synchronized data stream, de...
07/13/2010
7752648Apparatus and methods for handling interactive applications in broadcast networks
An interactive method includes receiving, at a display device, background video including a multiplicity of video frames, at least one of the multiplicity of video frames including a plurality of sub-pictures, each of the plurality of sub-pictures representing an al...
07/06/2010
7690029Remote administration of smart cards for secure access systems
A method for remote administration of at least one smart card via a communication network is described. The method includes the steps of associating the at least one smart card with a remote administrator by storing administrator identification information of the re...
03/30/2010
7647609Advertisements in an end-user controlled playback environment
This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delaye...
01/12/2010
7631080Unicast/multicast architecture
A system and method for providing content to users including a multicast sub-system providing content to multiple users and a unicast sub-system providing content to individual users. The multicast sub-system being operative to push to each of a plurality of user co...
12/08/2009
7562225Timeline protection
A method and system for timecode generation including: receiving an encryption key and an implemented encryption method, for each one of a plurality of frames, receiving a timecode and an associated presentation time stamp (PTS) associated with the one frame, for ea...
07/14/2009
7540008Secure clock
Apparatus comprising a secure time element comprising a timing device that outputs to a plurality of delay devices, wherein the delay devices have characteristic delay times which are alterable as a result of a tampering attempt to tamper therewith, and wherein a ch...
05/26/2009
7530085Method and system for control of broadcast content access
A method for controlling access to content, including preventing access to content that corresponds to a blacked out event, until at least one of a time criterion and payment criterion is met. Related methods and apparatus are also disclosed. ...
05/05/2009
7512986Digital rights management system and method
A system and a method for providing variable security mechanisms for securing digital content, in which a single security mechanism is not used for all content. Instead, at least one characteristic or feature of the security mechanism is varied between units, instan...
03/31/2009
7498644Prevention of tampering in electronic devices
Circuitry for protection of an integrated circuit (20) which includes operational-circuits (24) formed on a chip (21). The circuitry includes a plurality of detectors (26), integrally formed on the chip as part of the integrated circuit a...
03/03/2009
7397918Dynamically shifting control word
A method for generating a plurality of control words, each control word controlling access to an object. The method includes providing a control word packet (CWP), generating a first control word (CW) from the CWP, providing a second CW generation input and producin...
07/08/2008
7379548Virtual smart card device, method and system
A system and a method for secure transmission of protected content to a subscriber, without requiring a smart card or other renewable security element to be in physical proximity of the recipient module of the subscriber, such as a set-top box for example. Therefore...
05/27/2008
7356775Focus priority in window management
A method for managing windows in a window-based display system, the method comprising providing a plurality of windows, each window being associated with an application, at least one of the plurality of windows being able to accept focus, assigning, to each one of t...
04/08/2008
7340760Advertisements in an end-user controlled playback environment
This invention discloses a method for displaying advertisements transmitted to a user unit, the method includes receiving, at the user unit, at least one advertisement tagged with a delay tag indicating whether display of the at least one advertisement can be delaye...
03/04/2008
7337464Set-top box reformatter
A broadcasting system including a transmitter operative to transmit a signal in a first transmission format, a receiver operative to receive the signal, a reformatter operative to reformat the received signal into a second transmission format, and a set-top box (STB...
02/26/2008
7306522Interactive inter-channel game
An interactive multi-channel game method is described. The method includes providing a first representation of a game element associated with a first channel of a multi-channel system, replacing the first representation with a second representation of the game eleme...
12/11/2007
7013293Portable transaction device
A portable transaction device including transaction apparatus operative to participate in a monetary transaction, authorization apparatus operative to authorize the transaction apparatus to operate based on stored authorization parameters, and control apparatus oper...
03/14/2006
7007165Watermark system
A method for examining an electronic representation of an item for a watermark, the method including examining at least a first electronic representation of an item for a watermark in accordance with a first watermark definition, receiving a signal indicating that a...
02/28/2006
6980650System for providing keys
A method for providing keys for descrambling scrambled content, the scrambled content being divided into frames, the method including: identifying a plurality of frames to be descrambled; for each frame of the plurality of frames, identifying a key period associated...
12/27/2005
6681393Viewer interaction feedback method and system for use with an interactive telecommunication system
A viewer response method for use with an interactive telecommunications system. The viewer response method includes accumulating a user interaction history of a user of the system, the user interaction history including user interaction information associ...
01/20/2004
6668326Context saving system
A method for performing a computation task in a secure processor removably operatively associated with a host including a memory external to the secure processor. The method includes computing a portion of the task in the secure processor, obtaining a set...
12/23/2003
6629243Secure communications system
A key distribution method for distributing, via a communications network, a key in a multicast communications system in which each one of a plurality of communications is directed to an associated multicast group including a plurality of recipients intend...
09/30/2003
6499103Symbol-display system
This invention discloses a symbol-display subscriber unit for use with a broadcast system, the broadcast system including a headend and a network operative to transmit a composite signal from the headend to a multiplicity of subscriber units, the composit...
12/24/2002
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