Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7264242 | Light-reflecting board game A board-type game to be played by two or more players. The game includes lasers where players selectively divert the path of the laser beams. The board apparatus comprises a surface, bounded by a frame, over which laser beams are directed down symbolic rows and colu... | 09/04/2007 |