Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5431064 | Transducer array A pressure sensitive transducer array in which a plurality of transducers are connected in series and in parallel with one another. In one embodiment, a resistive layer is formed from carbon or silver ink on a polyester film. A plurality of conductive shu... | 07/11/1995 |
| 5252971 | Data acquisition in a multi-function keyboard system which corrects for preloading of force sensors Data acquisition in a multi-function keyboard system includes both acquiring typing data by conventional keyboard scanning techniques and, simultaneously, acquiring pointing data by sampling force sensors coupled to the multi-function pointing key. The ke... | 10/12/1993 |
| 5245321 | Integrated keyboard system with typing and pointing modes of operation A computer system employs an integrated keyboard and pointing device to allow user input of alpha numeric (typing) information, pointing direction information and pointing event information without moving the user's hands from the usual typing position on... | 09/14/1993 |
| 5231386 | Keyswitch-integrated pointing assembly A keyswitch-integrated pointing assembly in which a plurality of substantially planar force sensing elements are disposed on a planar surface adjacent a keyswitch on a keyboard. The keyswitch includes a plunger which extends downwardly from a key cap for ... | 07/27/1993 |
| 5189403 | Integrated keyboard and pointing device system with automatic mode change A computer system employs a keyboard that includes an integrated pointing device coupled to a pointing key. The system has a typing mode of operation and a pointing mode of operation. In the pointing mode, the pointing key is used to enter pointing inform... | 02/23/1993 |
| 5124689 | Integrated keyboard and pointing device system A computer system employs an integrated keyboard and pointing device to allow user input of alpha-numeric (typing) information, pointing direction information and pointing event information without moving the users's hands from the usual typing position o... | 06/23/1992 |