Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8112893 | Cable cutter with reciprocating cutting wheel for cutting flexible cable A cutting tool includes a frame, a shaft, a cutter and a cam. The shaft is rotatable about an axis. The cutter is coupled to the shaft such that rotation of the shaft about its axis causes rotation of the cutter about the shaft's axis. The cam is positioned around t... | 02/14/2012 |
| D653093 | Cable cutting and stripping tool | 01/31/2012 |
| 8057135 | Auger bit with interlocking feed screw and cutting insert An auger bit includes a shaft having a central axis, a cutting insert mounted to said shaft, and a feed screw that is separate from the cutting insert and which is mounted to the shaft. The cutting insert and the feed screw are engaged with each other. A single lock... | 11/15/2011 |
| 8029215 | Spiral drill bit and method of forming same A spiral drill bit for forming holes of a variety of sizes has a main body which provides first and second helical grooves. First and second flutes extend along the length of the main body to provide first and second helical groove segments. Cutting segments are pro... | 10/04/2011 |
| 7896681 | RJ modular connector An RJ modular connector is provided that has wire channels that slope downward and end at openings in the bottom of the connector through which the stripped wires extend. In use, the outer jacket insulation is removed from an end portion of the cable, leaving length... | 03/01/2011 |
| 7719288 | Apparatus for detecting imbalances in a paired line A device for measuring and isolating noise-creating imbalances in a paired telecommunications line has an internal circuit which comprises a balanced center tapped termination consisting of precisely equal resistor pairs. The circuit includes an adjustable sine wave... | 05/18/2010 |
| 7710122 | Ground resistance test apparatus The “Ground Resistance Test” provides a circuit and test setup for measuring the resistance of earth grounds. The ground resistance test uses the central office battery from a working telephone pair to source current into the “Tested Ground”. First the quies... | 05/04/2010 |
| 7661913 | Hole saw with depth stop A hole saw includes a depth stop for limiting the depth of penetration of the hole saw into a workpiece. The blade of the hole saw includes a plurality of slots, one of which is used to receive the depth stop. The depth stop is mounted to the blade by positioning a ... | 02/16/2010 |
| 7418846 | Lock box using puck lock A lock box with a locking mechanism using a puck lock is provided that also has a handle for moving a locking bar from a locking to an unlocking position. Furthermore, the puck lock is permanently attached to the exterior of the lock box eliminating the possibility ... | 09/02/2008 |
| 7384023 | Capstan anti-reversing pawl An anti-reversing pawl mechanism is claimed that includes a pawl that is engaged by a flexible coupling but that is also biased toward a driven member such that when the engagement of the flexible coupling is removed, the pawl engages the driven member and stops it ... | 06/10/2008 |
| 7326855 | Device for stacking wires or cables A device for stacking wires or cables is provided. The device includes an attachment portion capable of attachment to a stud or other anchor, and a wire or cable receiving portion connected to the attachment portion. The wire or cable receiving portion has a plurali... | 02/05/2008 |
| D556067 | Circuit tracer transmitter | 11/27/2007 |
| D556068 | Circuit tracer receiver | 11/27/2007 |
| D542680 | Electrical tester | 05/15/2007 |
| 7150589 | Deburring tool A deburring tool includes a proximal cutter and a distal cutter which form a V-shaped groove within which a workpiece is positioned to remove burrs from both sides of the workpiece simultaneously. The cutting edges of the proximal and distal cutters do not include a... | 12/19/2006 |
| D530094 | Storage box handle | 10/17/2006 |
| 7112016 | Universal quick change hole saw arbor An arbor assembly includes a shank mounted to the chuck of an electric drill, an adaptor which supports a hole saw mounted to the shank, and a sleeve for locking and unlocking the adaptor and the shank. Rotational forces from the drill are transferred to the adaptor... | 09/26/2006 |
| D527602 | Retractable saw | 09/05/2006 |
| 7070168 | Cable puller adapter An assembly includes a cable puller, a wheeled carriage and an adapter mounted on the wheeled carriage. The cable puller has vise chains attached thereto. The adapter has a frame onto which the cable puller is mounted by the vise chains. ... | 07/04/2006 |
| 6990888 | Mechanism for switching between closed and open center hydraulic systems A mechanism is provided for use with a hydraulic control mechanism of a hydraulic tool. The hydraulic control mechanism is attached to the hydraulic tool to provide a desired hydraulically powered function. The mechanism allows the hydraulic control mechanism to be ... | 01/31/2006 |
| 6981327 | Two piece punch with pilot hole locator A two piece punch is provided for use in a punch assembly. The punch includes a generally disc shaped cutter and a cylindrically shaped nut. The punch is assembled by passing a portion of the nut through an aperture in the cutter. The punch is mounted to the remaind... | 01/03/2006 |
| 6973729 | Knockout punch with pilot hole locator A knockout punch is provided with a member such that when the punch and the die are drawn together by the draw stud to make a hole in a workpiece, the member on the punch will locate the punch assembly in a pilot hole. In three embodiments of the invention, the memb... | 12/13/2005 |
| D508394 | Member for stacking wires or cables | 08/16/2005 |
| 6908250 | Retainer for retaining collapsed poles within another pole A tool is provided and includes a hook member which is attached to an extendable and retractable pole member, and a retainer which can retain the pole member in a collapsed position. The hook member is used to twist a short portion of a workpiece around a long porti... | 06/21/2005 |
| D500799 | Electrical probe | 01/11/2005 |
| 6772521 | Hydraulic punch driver A hydraulic punch driver which includes a hydraulic pump section a hydraulic ram section, and a hydraulic hose which connects these two sections together. Because the hydraulic hose is flexible, the operator is able to manipulate the ram section such that it can be ... | 08/10/2004 |
| 6766581 | Cable cutter/crimper mechanism A tool for cutting/crimping a workpiece, such as a cable, includes an automatic rapid blade advance such that a blade on a movable jaw of the tool advances toward cutting the cable every time the handles of the tool are closed. The automatic rapid blade advance also... | 07/27/2004 |
| D491084 | Meter housing | 06/08/2004 |
| 6735870 | Cutter for fiber optic cable and method of using same A cutter for cutting cable, such as fiber optic cable, and a method of using same is provided. The cutter includes a pair of opposite members that are joined together at a joint such that the opposite members move in conjunction with each other. Each member has a ha... | 05/18/2004 |
| 6729358 | Wire twisting tool A tool is provided and includes a hook member which is attached to an extendable and retractable pole member, and a retainer which can retain the pole member in a collapsed position. The hook member is used to twist a short portion of a workpiece around a long porti... | 05/04/2004 |
| 6647630 | Stud punch tool The present invention provides a novel stud punch tool for punching a stud. The tool includes a first member, a second member, a third member pivotally connected to the first and second members, and a punch assembly. The first member has an opening for re... | 11/18/2003 |
| 6466885 | Line tester A cable testing system for testing individual lines of a cable. The cable testing system includes a main unit having an input jack and a plurality of identifying lights connected to the input jack, and at least one remote module including an input jack an... | 10/15/2002 |
| 6374499 | Device for cutting welded wire structures A device for cutting a welded wire structure is provided. The welded wire structure includes a first wire and a second wire which are joined together and are offset relative to each other. The device includes a first arm pivotally connected to a second ar... | 04/23/2002 |
| 6073916 | Powered cable feeding system A device for removing a plurality of cables from a plurality of reels and thereafter feeding or advancing the cables to, for example, a conduit. The device includes a pair of rotary members positionable relative to each other such that the cables are fric... | 06/13/2000 |
| 5778755 | Control valve having a sensor switchable between an open and a closed condition A novel adjustment assembly for use with a hydraulic control apparatus. The hydraulic control apparatus is attached to a hydraulically operated tool to provide a desired hydraulically powered function. The present invention allows the hydraulic control ap... | 07/14/1998 |
| 5775158 | Cutting dies A die structure for use in a tool which crimps or cuts a workpiece between relatively moveable jaws of the tool on which the die structure is securable is particularly structured for durability when used to severe high tensile strength cable such as guy w... | 07/07/1998 |
| 5727417 | Portable battery powered crimper A hydraulic drive tool such as a crimping apparatus which includes a crimp head assembly and a body portion which are arranged in an axially elongated configuration to balance a grip area of the apparatus along the center of gravity of the apparatus. The ... | 03/17/1998 |
| 5442992 | Hydraulic control apparatus with selectively operated check valve assembly A hydraulic control apparatus for use with a hydraulically operated tool comprises a valve body operatively and having a valve bore defining an axis. The valve body also defines a pressure port and a return port for connecting the valve bore to a source o... | 08/22/1995 |
| 5352071 | Hole saw arbor with retaining mechanism A retaining collar assembly for use with a hole saw arbor assembly. The arbor assembly includes a shaft, a hole saw attached to the shaft, a drive collar retained on the shaft for engaging the hole saw and a spring retained on the shaft. The retaining col... | 10/04/1994 |
| 5334000 | Housing arrangement for compact blower and vacuum A powered line fishing device, which can also be used as a vacuum or a blower. The device includes a thin-walled container having a bottom, side walls and a mouth. A top plate is positioned over the mouth and an intermediate plate is positioned in the thi... | 08/02/1994 |