Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 5600348 | Adjustable tip light pen A light pen for use in data imput to data processing equipment, has an adjustable tip assembly wherein the tip switch sensitivity and tactile feel or feedback to the user can be varied according to user preferences and particular applications. In one mode... | 02/04/1997 |