Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 8180873 | Detecting fraudulent activity Described are computer-based methods and apparatuses, including computer program products, for subscribing to data feeds on a network. An user utilizes a transmitting device to transmit data packets that are split between a plurality of data centers for processing. ... | 05/15/2012 |
| 8166157 | Enterprise application performance monitors Methods, systems, and apparatus, including computer program products, implementing techniques for receiving a first information related to a first transaction associated with a first user session with a multi-tier enterprise application, the first information includ... | 04/24/2012 |
| 8145560 | Detecting fraudulent activity on a network Described are computer-based methods and apparatuses, including computer program products, for detecting fraudulent activity on a network. A user utilizes a transmitting device to transmit user requests that are split between a plurality of data centers for processi... | 03/27/2012 |
| 8131666 | Context-based user authentication, workflow processing, and data management in a centralized application in communication with a plurality of third-party applications Described are computer-based methods and apparatuses, including computer program products, for providing context-based user authentication, workflow processing and data management in a centralized application in communication with a plurality of third-party applicat... | 03/06/2012 |
| 8121943 | Financial account management An automated account management system provides a user with the ability to establish rules that dictate how the account management system is to manage the user's accounts. Once the user specifies a set of rules, the system automatically manages multiple accounts acr... | 02/21/2012 |
| 8117108 | Proxies for actively managed funds Among other things, receiving public information about an actively managed fund, selecting a group of financial assets, determining a group of weights corresponding to the group of financial assets thereby determining a weighted group of financial assets, the weight... | 02/14/2012 |
| 8073757 | Data processing for an exchange traded fund An accounting system allows posting transactions to a general ledger of an Exchange Traded Fund. The accounting system includes a computer-assisted process that nets subscription and redemption orders that occurred over a particular time (e.g., one day) and records ... | 12/06/2011 |
| 8069113 | Financial account management An automated account management system provides a user with the ability to establish rules that dictate how the account management system is to manage the user's accounts. Once the user specifies a set of rules, the system automatically manages multiple accounts acr... | 11/29/2011 |
| 8055570 | Controlled depletion of a stochastically varying resource pool A method for controlling resource pool depletion includes, at a first time, determining a first remainder of a depletion interval; on the basis of the first remainder, determining a first depletion rate for urging the pool to reach a selected state at the end of the... | 11/08/2011 |
| 8051000 | Trade strategy monitor platform Described are methods and systems, including computer program products, for trade strategy monitoring. A back-end server can receive a first input from a first client device indicative of a first trade strategy and a first test parameter. The back-end server can obt... | 11/01/2011 |
| 8036984 | Financial account management An automated account management system provides a user with the ability to establish rules that dictate how the account management system is to manage the user's accounts. Once the user specifies a set of rules, the system automatically manages multiple accounts acr... | 10/11/2011 |
| 8019671 | Legacy risk Data corresponding to a set of securities is identified. For each security in the set, data corresponding to a legacy risk contribution from a corresponding security in the set is identified. Data corresponding to a legacy risk of the entire set is identified based ... | 09/13/2011 |
| 8010971 | Voice over internet protocol remote upgrading An application destined for a client VoIP device is available at a service provider 20 and is loaded first to a client-side device over an unsecure public network, using a secure protocol. The VoIP device is not able to receive the application directly using ... | 08/30/2011 |
| 7991632 | Method and system for allocation of resources in a project portfolio Described are methods and apparatuses, including computer program products, for optimizing allocation of resources across projects in a project portfolio. The method includes receiving, at a computing device, (i) resource information, (ii) a portfolio of project def... | 08/02/2011 |
| 7975000 | A/B testing of a webpage Performing A/B testing of content of a webpage includes selecting one of at least two different versions of the webpage to be displayed to a user through an interactive user interface (e.g., a web browser) based on an identification code, such as an Internet Protoco... | 07/05/2011 |
| 7870051 | Selecting investments for a portfolio A method of constructing a portfolio includes receiving target allocations for different types of assets, receiving a list of investments available for inclusion in the portfolio, and selecting investments from the list of investments based on a measure of the risk-... | 01/11/2011 |
| 7856494 | Detecting and interdicting fraudulent activity on a network Described are computer-based methods and apparatuses, including computer program products, for detecting and interdicting fraudulent activity on a network. An user utilizes a transmitting device to transmit user requests that are split between a plurality of data ce... | 12/21/2010 |
| 7827591 | Management of hierarchical reference data There are methods and apparatus, including computer program products, for managing hierarchical reference data. There is a Web page for access by a user, where the Web page includes (i) data representing a hierarchy and (ii) rules defining modifications that are per... | 11/02/2010 |
| 7761388 | Predicting a future price range for a desired volume A price range is determined based on a set of historical transactions having a comparison volume substantially corresponding to the desired volume of the traded item. A price range is also determined by selecting historical transactions such that the set of historic... | 07/20/2010 |
| 7676841 | Network intrusion mitigation Described are methods and apparatus, including computer program products, for mitigating against a cyber attack on a network. An indication is received from an intrusion detection system that an event has occurred representing a threat to the network. Upon receiving... | 03/09/2010 |
| 7672890 | Signal testing methodology for long-only portfolios Described are methods and apparatus, including computerized methods and computer program products, for signal testing for a long-only portfolio. The methodology can be used for assessing the efficacy of a strategy for selecting securities in a long-only portfolio, a... | 03/02/2010 |
| 7657557 | Generating code on a network Described are computer-based methods and apparatuses, including computer program products, for generating code on a network. Input files including information files and schema files are utilized to generate platform independent runtime files. The processing of the r... | 02/02/2010 |
| 7627507 | Providing one party access to an account of another party A first party is provided with access to an account of a second party by inputting identification information for the account of the second party, and receiving account information for the account of the second party based on the identification information. The acco... | 12/01/2009 |
| 7606799 | Context-adaptive content distribution to handheld devices Described are methods and apparatus, including computer program products, for context-adaptive content distribution to handheld devices. Context data associated with the user is retrieved and a relevancy function is determined based on the context. A list of content... | 10/20/2009 |
| 7603368 | Mapping data on a network Described are computer-based methods and apparatuses, including computer program products, for mapping data on a network. Input files including information files and schema files are utilized to generate platform independent runtime files. The processing of the runt... | 10/13/2009 |
| 7567911 | Transmitting graphical representations There are methods and apparatus, including computer program products, for service improvement techniques for a transportation service provider using mobile devices. In one aspect there is received user-entered data for at least one field present in a provided electr... | 07/28/2009 |
| 7505732 | Broadcasting user-specific information Described are methods and systems, including computer program products, for broadcasting user-specific information through satellite radio or digital radio. Generally, information specific to a user is correlated with an identifier associated with a receiver associa... | 03/17/2009 |