Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7419216 | Seat back unit for a chair, in particular for a wheelchair or a stand-up wheelchair The seat back unit has a seat back frame which can be tilted around the tilting axis (11) of the support (21). Movable on the seat back frame (13) is the seat back (25). A linear motor (33) serves to incline the seat back frame ( | 09/02/2008 |
| 6217114 | Stationary or wheeled inclinable seat arrangement, in particular for the sick or handicapped An inclinable seat arrangement, in particular for a sick or handicapped occupant, is described. It comprises a framework (2) and an inclinable seat (3) connected to the framework by an articulation (4) and by a positioning mechanism arranged so as to faci... | 04/17/2001 |