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Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 6503595 | Carpet having syndiotactic polypropylene backing and technique for making same The disclosure relates to a carpet, a process for manufacturing a carpet and a method for recycling a carpet. The carpet of the present disclosure includes a primary backing having tufts of synthetic carpet fibers protruding from a top surface and, option... | 01/07/2003 |
| 6268064 | Polypropylene compound for extruded body side molding The present invention relates to polypropylene compositions for forming articles through extrusion. These parts are particularly useful in automotive body side moldings applications. In one embodiment, the invention is directed to an extruded resin materi... | 07/31/2001 |
| 5990209 | Copolymers of propylene with polymerizable hindered amine light stabilizers Copolymers are disclosed of lower alpha-olefins and HALS-containing monomers, typically 1-(10-undecenyl)-2,2,6,6-tetramethylpiperidine. They may be used for light or heat stabilizing, by themselves or in blends with other polymers.... | 11/23/1999 |
| 5877354 | Process for making isophorone with improved color and color stability The present invention is a process for the production of isophorone having improved color and color stability. Crude isophorone is selectively hydrogenated to remove color forming impurities. The product isophorone will have an APHA color of about 10 or l... | 03/02/1999 |
| 5837177 | Controlled nucleation of polypropylene in biaxially oriented films A method of making a polypropylene product for use in making biaxially oriented films. The method includes the addition of an improved nucleating system that allows for even distribution of a nucleating agent in the polymer material. The improved nucleati... | 11/17/1998 |
| 5821296 | Polyurethane-polyester hybrid resin system having improved stability The present invention is drawn to a polyurethane-polyester hybrid resin system wherein the components of the system have improved shelf life stability. The resin system comprises an A-Side comprising a multifunctional isocyanate and a free radical initiat... | 10/13/1998 |
| 5814291 | Simplified synthesis of anion intercalated hydrotalcites The present invention is one-step method for synthesizing a synthetic anion intercalated hydrotalcite material. The method comprises reacting an aluminum source with a magnesium source in the presence of an inorganic acid of the anion to be intercalated, ... | 09/29/1998 |
| 5780546 | Bisphenol-A based polymers having low organic emissions A low organic emission composition comprising a di-alkoxylated bisphenol-A dimaleate urethane dimethacrylate hybrid resin, an alkoxylated bisphenol-A diacrylate or dimethacrylate, ethylene glycol dimethacrylate and other vinyl monomers. The composition is... | 07/14/1998 |
| 5763690 | Manufacture of trimethylolpropane Trimethylolpropane of high purity is efficiently made by mixing the aldol reaction product of formaldehyde and n-butyraldehyde with at least about 20 wt % of a lower alcohol prior to hydrogenation. The alcohol addition also promotes hydrogenolysis of by-p... | 06/09/1998 |
| 5763644 | Method for transesterification An improved method for transesterification of acrylate and alkyl acrylate esters. The improved method comprises the use of at least one aromatic amine compound having no acidic or ionic groups. The improved inhibitor system enhances the reaction rate of t... | 06/09/1998 |
| 5747154 | Acrylic sheet having uniform distribution of coloring and mineral filler before and after thermoforming Ranges of chain-transfer agents, thixotropic agents, and alumina trihydrate content are balanced to minimize migration or maldistribution of coloring matter and alumina trihydrate during curing of methyl methacrylate in a syrup including polymethylmethacr... | 05/05/1998 |
| 5741873 | Low organic emission resins The present invention relates to a composition comprising at least one alkoxylated bisphenol-A diacrylate or dimethacrylate, ethylene glycol dimethacrylate, and at least one vinyl monomer. The composition is suitable for use in the fiberglass reinforced p... | 04/21/1998 |
| 5705552 | Thermoformable acrylic sheet having uniform distribution of color and mineral filler A composition suitable for making thermoformable sheets and the like. The composition comprises a crosslinked poly (methyl methacrylate) typically having uncrosslinked poly (methyl methacrylate) dispersed therein. The composition a comprises 0.5 to about ... | 01/06/1998 |
| 5688951 | Hindered amine light stabilizer New N-substituted piperidines useful as light stabilizers in synthetic resins are disclosed. They are 1-(2,7-octadienyl)-2,2,6,6-tetraalkylpiperidines wherein the alkyl groups are independently selected lower alkyl groups such as methyl or ethyl and ... | 11/18/1997 |
| 5571863 | Laminating resins having low organic emissions (II) A laminating resin is made from (1) an unsaturated polyester resin comprising maleic acid, phthalic acid, and glycol(s), (2) a diacrylate or dimethacrylate of alkoxylated bisphenol-A, and (3) ethylene glycol dimethacrylate. The resin requires no styrene t... | 11/05/1996 |
| 5567745 | Acrylic sheet having uniform distribution of coloring and mineral filler before and after thermoforming Ranges of chain-transfer agents, thixotropic agents, and alumina trihydrate content are balanced to minimize migration or maldistribution of coloring matter and alumina trihydrate during curing of methyl methacrylate in a syrup including polymethylmethacr... | 10/22/1996 |
| 5567767 | Laminating resins having low organic emissions (I) A laminating resin is made from (1) an unsaturated polyester resin, (2) a diacrylate or dimethacrylate of alkoxylated bisphenol-A, and (3) vinyl toluene. The resin requires no styrene to achieve excellent laminating resin properties, and is significantly ... | 10/22/1996 |
| 5567766 | Laminating resins having low organic emission (III) A laminating resin is made from (1) an unsaturated polyester resin, (2) a diacrylate or dimethacrylate of alkoxylated bisphenol-A, and (3) styrene, divinyl benzene or a combination thereof. The resin achieves excellent laminating resin properties, and is ... | 10/22/1996 |
| 5567838 | Transesterification reaction of alkoxylated bisphenol-a and methyl methacrylate The present invention relates to a new method of making the dimethacrylate ester of alkoxylated bisphenol-A via transesterification with methyl methacrylate. This transesterification reaction proceeds at low temperatures and is driven by the removal of me... | 10/22/1996 |
| 5545761 | Method of making ketoisophorone via oxidation of isophorone with tert-butyl hydroperoxide A method of manufacturing 2,6,6-trimethyl-2-cyclohexen-1,4-dione (ketoisophorone) from 3,5,5-trimethyl-2-cyclohexenone (alpha-isophorone). The alpha-isophorone is reacted with hydroperoxide in a solvent, and in the presence of a metal catalyst. The reacti... | 08/13/1996 |
| 5534211 | Laminating resins having low organic emissions A method of laminating a solid formed body utilizing a laminating resin characterized by low volatile emissions is made from (1) an unsaturated polyester resin comprising maleic acid, phthalic acid, glycol(s), and dicyclopentadiene, (2) a diacrylate or di... | 07/09/1996 |
| 5532417 | Manufacture of neopentyl glycol (IV) Neopentyl glycol is made from isobutyraldehyde and formaldehyde. The formaldehyde may be in the form of paraformaldehyde or aqueous formaldehyde. The aldol reaction product is mixed with a lower alcohol prior to hydrogenation to promote hydrogenolysis and... | 07/02/1996 |
| 5530041 | Process of making acrylic-filled thermoformable acrylic sheet A monomer-rich acrylic syrup is cast including about 10% to about 20% ground acrylic particles. During curing, the particles absorb over half their weight in monomer, and a cured sheet is formed in which the matrix monomer and uncrosslinked polymer form a... | 06/25/1996 |
| 5521243 | Acrylic sheet having uniform distribution of coloring and mineral filler before and after thermoforming Ranges of chain-transfer agents, thixotropic agents, and alumina trihydrate content are balanced to minimize migration or maldistribution of coloring matter and alumina trihydrate during curing of methyl methacrylate in a syrup including polymethylmethacr... | 05/28/1996 |
| 5518704 | Nickel and cobalt containing hydrotalcite-like materials having a sheet-like morphology and process for production thereof A synthetic nickel (or cobalt) containing hydrotalcite-like material having a sheet-like morphology and a sheet broadness to thickness ratio of at least 50 and a formula M1-x Alx (OH)2 .multidot.xA.multidot.mH2 ... | 05/21/1996 |
| 5507980 | Basic inorganic binders The present invention relates to a process for making novel catalysts, catalyst supports, and adsorbers comprising synthetic hydrotalcite-like binders, having a sheet-like morphology and a sheet broadness to thickness ratio of at least 50 and a formula Mg... | 04/16/1996 |
| 5502240 | Esterification process using a titamium zeolite catalyst A liquid phase esterification process is described wherein the esterification catalyst is a titanium zeolite.... | 03/26/1996 |
| 5501830 | Laminating resins having low organic emissions A laminating resin is made from (1) an unsaturated polyester resin, (2) a diacrylate or dimethacrylate of alkoxylated bisphenol-A, and (3) vinyl toluene. The resin requires no styrene to achieve excellent laminating resin properties, and is significantly ... | 03/26/1996 |
| 5500171 | Laminating resins having low organic emissions (II) A laminating resin is made from (1) an unsaturated polyester resin comprising maleic acid, phthalic acid, and glycol(s), (2) a diacrylate or dimethacrylate of alkoxylated bisphenol-A, and (3) ethylene glycol dimethacrylate. The resin requires no styrene t... | 03/19/1996 |
| 5492668 | Laminating resins having low organic emissions A laminating resin is made from (1) an unsaturated polyester resin, (2) a diacrylate or dimethacrylate of alkoxylated bisphenol-A, and (3) styrene, divinyl benzene or a combination thereof. The resin achieves excellent laminating resin properties, and is ... | 02/20/1996 |
| 5493060 | Method of making 1,1-bis-(4-hydroxyphenyl)-3,3,5-trimethylcyclohexane This invention provides a unique method of producing 1,1-bis-(4-hydroxyphenyl)-3,3,5-trimethylcyclohexane ("BPTMC"). The disclosed method manufactures BPTMC from ketals and hemithioketals of 3,3,5-trimethylcyclohexanone ("TMC"). The reaction takes place i... | 02/20/1996 |
| 5482648 | Catalyst system for adherent rigid foam An isocyanate composition is made by using a 2-component catalyst system--one which initiates at room temperature and one which initiates at a temperature of at least 75° C. and has a one-hour half-life temperature of at least 90° C.; the composition ha... | 01/09/1996 |
| 5447921 | Catalyst system for adherent rigid foam A thermosetting unsaturated polyester-polyurethane hybrid foam resin composition is made without significant blistering by using a 2-component catalyst system--one which initiates at room temperature and one which initiates at a temperature of at least 75... | 09/05/1995 |
| 5434294 | Method of making plasticizers A process for the titanate catalyzed preparation of plasticizers from polycarboxylic acids and alcohols which minimizes waste water and is energy efficient. The reaction product is treated with aqueous caustic and is then filtered using an absorbent mediu... | 07/18/1995 |
| 5418048 | Crosslinked acrylic sheet with enhanced vacuum molding attributes A protective film is placed on acrylic sheet. The film has a polyethylene side and an adherent EVA side; it will survive stressful lamination procedures as well as thermoforming, and can be easily removed from a finished article after thermoforming.... | 05/23/1995 |
| 5415931 | Acrylic-filled thermoformable acrylic sheet A monomer-rich acrylic syrup is cast including about 10% to about 20% ground acrylic particles. During curing, the particles absorb over half their weight in monomer, and a cured sheet is formed in which the matrix monomer and uncrosslinked polymer form a... | 05/16/1995 |
| 5399329 | Hydrotalcite-like materials having a sheet-like morphology and process for production thereof A synthetic hydrotalcite-like material having a sheet-like morphology and a sheet broadness to thickness ratio of at least 50 and a formula Mg1-x Alx (OH)2.xA.mH.sub.2 O where A is a mono carboxylic anion of the form RCOO | 03/21/1995 |
| 5393830 | Laminating resins having low organic emissions A laminating resin is made from (1) an unsaturated polyester resin comprising maleic acid, phthalic acid, and glycol(s), and dicyclopentadiene, (2) a diacrylate or dimethacrylate of alkoxylated bisphenol-A, and (3) EG dimethacrylate. The resin requires no... | 02/28/1995 |
| 5373061 | Incorporation of functional groups in polymers New polymers are disclosed to be made in supported Ziegler-Natta systems. They include monomers exhibiting polar functionality such as through a hydroxyl group or other functional group protected during polymerization in the presence of highly active cata... | 12/13/1994 |
| 5369201 | Laminating resins having low organic emissions A laminating resin comprising (A) an acrylated or methacrylated cycloaliphatic epoxide, (B) an acrylated or methacrylated alkoxylated bisphenol-A, in a weight ratio of (A) to (B) of about 3 to 1 to about 1 to 5, and (C) about 5% to about 50%, based on the... | 11/29/1994 |
