Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
Make the Most of Our Site
See this month's Top Inventors and Most Cited Patents.
Stay on top of the latest innovations by subscribing to an RSS feed.
Registered users: Manage your profile.
| Number | Title | Issue Date |
| 7686534 | Device for fastening at least one elongated object to a base A device for fastening cable is provided, the device including a base having a carrier part for holding the cable. A first connecting unit includes a sleeve connected to the carrier part, and the device further includes a second connecting unit comprising a guide pa... | 03/30/2010 |
| 7651138 | Coupling for a fluid conducting system A coupling for a fluid conducting system comprises an elongated coupling part (1) and a locking part (20), which can be displaced in a direction perpendicular to the longitudinal direction and which can be mounted on the coupling part (1) in a m... | 01/26/2010 |
| 7631906 | Removable plug-in connection for high-pressure lines A removable plug-in connection for high-pressure lines, in particular brake lines in the construction of motor vehicles. The connection includes a cylindrical receiving housing (1) with a central receiving chamber (2), in addition to a tubular plug-in ... | 12/15/2009 |
| 7607502 | Device for fixing a housing, in particular of a motor-vehicle battery, to a support The invention relates to a device for fixing a housing (1), in particular of a motor-vehicle battery to a carrier plate (3), permitting the housing (1) to be fixed rapidly without complex manipulation and the aid of a tool to the plate (3... | 10/27/2009 |
| 7549677 | Device for sealingly linking two end pieces A device for sealingly linking two end pieces (24) of a fluid line system, comprises a casing part (1) and an inner part (13). The inner part (13) is arranged in a prefabricated arrangement within the casing part (1) in an axially ... | 06/23/2009 |
| 7445249 | Coupling The invention relates to a coupling comprising a receiving part (1) and a fixing part (10), which have a blocking assembly (15, 16, 17). If the insertion part has not been introduced into the receiving part (1) correctly, elements (15,... | 11/04/2008 |
| 7380758 | Line clip The invention relates to a line clip, by means of which adjacent supply lines of varying types or other long components can be fixed together or fixed to a support piece. The above comprises a housing piece (1), with retaining recesses (5) embodied the... | 06/03/2008 |
| 7351021 | Fixing element for inserting into a longitudinal cavity of a carrier A fixing element of plastic includes a foot part for insertion into an oblong hole of a carrier plate. The foot part includes a head and a shaft. The fixing element can be locked in the oblong hole after the insertion of the head by a quarter turn. The shaft include... | 04/01/2008 |
| 7341282 | Detachable plug coupling provided with an additional locking element The detachable plug coupling operative to connect fluid lines, particularly fuel lines of motor vehicles. The plug coupling includes a tubular insertion part with an encircling retaining rib and a coupling housing having a cylindrical accommodating space for the ins... | 03/11/2008 |
| 7296849 | Covering device for covering mounting recesses in the cover strips of a vehicle roof The invention relates to a covering device for covering a mounting recess in a cover strip of a vehicle roof. Mounting recesses of this type are, for example, provided for fastening the feet of a roof luggage carrier. The covering device is comprised of an insertion... | 11/20/2007 |
| 7243400 | Fixing clamp for connecting sheets with different expansion properties A fixing clamp for connection of sheets with different expansion properties and is thus installed in a rectangular opening of a support plate. The fixing clamp includes a rectangular baseplate and a threaded sleeve in the center. Transverse webs are bent in the same... | 07/17/2007 |
| 7204666 | Fixing clamp for anchoring a component in the hole of a support plate A fixing clamp for anchoring a component within a hole in a support plate includes an anchoring part having two side walls and a transverse wall, a generally planar locating strip projecting outwardly, an expanding tab projecting upwardly that defines a window in th... | 04/17/2007 |
| 7186068 | Fixing element The invention relates to a fixing element for fixing a component to a support part. The element comprises a retaining part (1) for the component to be fixed and a hollow anchor foot (2), which is used to anchor the fixing element in a continuous bore o... | 03/06/2007 |
| 7073230 | Plastic clip for the detachable connection of a trim plate to a support piece The invention relates to a plastic clip, for the detachable connection of a trim plate to a support piece, in particular, to the door frame of a motor vehicle. The clip comprises a head piece (1) and an anchoring foot (2), which may be inserted in an o... | 07/11/2006 |
| 7067032 | Tubular coupling element for producing a glued joint with a fluid line A tubular coupling element for producing a glued joint with a fluid line and a method for producing such a glued joint. The coupling element includes an inner tube that is insertable into a fluid line and an outer tube that is constructed concentric to the inner tub... | 06/27/2006 |
| 6939421 | Device for setting and bonding fasteners onto support surfaces The present invention is used for setting and bonding fasteners to support surfaces. The fasteners are provided with connecting surfaces which are coated with a dry hot-melt-type adhesive on the bare side thereof. The adhesive can be reactivated by means of heat tre... | 09/06/2005 |
| 6921227 | Retaining spring for detachably connecting two components The retaining spring is used for detachably connecting two components. The retaining spring includes a retaining plate attached to one component and an engagement spring which is moveably guided on the retaining plate between an engagement position and a released po... | 07/26/2005 |
| 6918162 | Clip system for fixing an attachment to a support part A clip system for fixing an attachment to a support part is provided using a connecting clip (1) consisting of a resilient material. The connecting clip (1) can be clamped to a retaining rib (8) of the attachment (6) and can be inserted i... | 07/19/2005 |
| 6886712 | Sealing cover for a processing hole in aluminum sheet metal The present cover is used for permanent sealing of an oval-shaped processing hole (7) in aluminum sheet metal (8) by means of an adhesive joint. The cover consists of a circular cover plate (1) of aluminum with a concentric cover edge (2)... | 05/03/2005 |
| 6672625 | Separable rapid-action coupling with safety lock A separable rapid-action coupling serves for connecting fluid lines includes a tubular plug-in part with a circumferential holding rib, a coupling housing with a cylindrical receptacle cavity for the plug-in part and a separate holding element. The holdin... | 01/06/2004 |
| 6513555 | Method and device for automatically binding bundles of cables A device for binding bundles of cables uses a continuously fed cable tie to bind the cables. The cable tie is wound around the bundle of cables by guide claws. The cable tie is secured by a latching lock which can be positioned in front of the guide claws... | 02/04/2003 |
| 5807050 | Sheet metal anchor An anchor for a bolt formed of a single strip of sheet metal includes a pair of opposed shell portions having helically aligned connecting strips. The shell portions extend from a bottom end of the anchor having a threaded sleeve for accepting the bolt. T... | 09/15/1998 |
| 5762299 | Clip for retaining tubes A clip for the retention of tubes, especially corrugated tubes, consisting of a clamping strap (2) for receiving the tube (7), said clamping strap being connected in a C-shape manner to a baseplate (1) and being capable of springing open elastically, and ... | 06/09/1998 |
| 5605424 | Two-part fastening system A two-part fastening system composed of an anchoring part (1) which is pressed into a fastening body (4) of hard-elastic synthetic material. The anchoring part (1) consists of a relatively soft synthetic material and is provided with a plurality of parall... | 02/25/1997 |
| 5520420 | Protective cap for a releasable quick-action closure coupling A releasable plug-in connector having a tubular plug-in part with a peripheral retaining rib, a housing having a cylindrical receiving space having a central axis for receiving the plug-in part and at least one opening in a side wall of the housing commun... | 05/28/1996 |
| 5426993 | Cover unit for the passage of a steering wheel column through the partition wall of an automobile A cover unit for sealing the passage of a steering wheel column through an opening in the partition wall of a motor vehicle having a front wheel steering assembly including a steering wheel column. The unit includes a coverplate to be positioned against t... | 06/27/1995 |
| 5378097 | Sheet metal nut for blind fastening A sheet-metal nut for blind fastening a screw in a hole of a carrier plate, the nut having a top plate bearing on an upper surface of the carrier plate having a hole therein and an aperture for the passage of the screw, a base plate having a threaded port... | 01/03/1995 |
| 5374088 | Releasable plug-in connector for receiving a tubular plug-in part with a peripheral retaining rib A releasable plug-in connector for receiving a tubular plug-in part having a peripheral retaining rib. The plug-in connector consists of a housing having a cylindrical receiving space for receiving the plug-in part, and a separate securing ring made from ... | 12/20/1994 |
| 5310240 | Holding device for vertically positioning a window pane A holding device for vertically positioning a window pane in the window frame of a motor vehicle, including a retaining part adapted to be secured in a transverse part of the frame, a supporting part moveable with respect to the retaining part and adapted... | 05/10/1994 |
| 5309612 | Fastening device for foam upholstering A fastening device for detachably fitting protective covers on upholstered foam material, such as seat cushions, seat backs or mattresses, by means of upholstery buttons which can be attached to the fastening device in the manner of snap fasteners. The fa... | 05/10/1994 |
| 5292157 | Detachable push-in connector for semirigid pipes A detachable push-in connector for semirigid pipes, consisting of housing (1) having a through hole (2) and a plurality of cavities increasing step-wise in size to receive a pipe (3), and a sealing ring (7). Sealing ring (7) is preceded, in the push-in di... | 03/08/1994 |
| 5228816 | Plastic clip A plastic clip for the blind fastening of soft-elastic rubber mats on carrier plates. The clip consists of two spreading fingers (1, 1') which can be pushed through a fastening hole (10) in a mat (5), and of two stem halves (2, 2'), joined at right angles... | 07/20/1993 |
| 5224805 | Anchoring plug An anchoring plug made from a hard-elastic plastic material having a closed shank part 1 and two mutually opposite spreading fingers 2 and 3. A screw hole 10, extends through the shank part 1 down into a central space 12 between the spreading fingers for ... | 07/06/1993 |
| 5213290 | Cable holder A holder for holding a cable or hose passing through an opening in a wall in sealed manner including a cylindrical receiving body part made of a flexible elastic material and an annular holding body part made of an inflexible plastic material. The receivi... | 05/25/1993 |