Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Number | Title | Issue Date |
| 7573369 | System and method for interrogating and locating a transponder relative to a zone-of-interest A directional warning system and a method of warning of friendly forces. In one embodiment, the system includes: (1) a conductive shield having an opening at an end thereof and a radio frequency absorptive material located on an inner surface thereof, (2) a Luneberg... | 08/11/2009 |
| 7196655 | System and method for highly directional electronic identification and communication and combat identification system employing the same An antenna for directional electronic communication, a directional communication system, a method of conducting directional communication, a combat identification system and a method of identifying friendly forces. In one embodiment, the antenna includes: (1) a cond... | 03/27/2007 |