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Patent No. 6099319

Neuroimaging as a Marketing Tool

Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.

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Assignee: PepsiCo, Inc.


Location: Purchase, NY, US
No. of applications: 58

1    
Application No.Application TitleIssue Date
20120128852Use Of Erythritol, D-Tagatose And A Bulking Agent In Low Calorie Frozen Beverages
A reduced calorie frozen beverage comprising: (a) at least one non-nutritive sweetener, (b) erythritol, (c) D-tagatose, (d) maltodextrin, and (e) a nutritive sweetener....
05/24/2012
20120046785Bag-in-Box Pump System
Systems and methods for packaging beverage components and dispensing beverages are provided. Bag-in-box packages include connectors that contain rotary pumps. Each rotary pump includes a resiliently deformable housing and a rotor that form a plurality of chambers. The b...
02/23/2012
20120034351CARBONATED JELLY BEVERAGE WITH INCLUSIONS
A carbonated gelatinous beverage containing inclusions and methods for making same....
02/09/2012
20110275128Use Of Whey For The Manufacture Of Erythritol
Erythritol is prepared from whey. Whey is treated to form lactose, the lactose is treated to form glucose and galactose, the glucose and galactose are separated, and then the glucose is treated to form erythritol....
11/10/2011
20120006909RELEASABLE ENTRAPMENT OF AROMA USING A POLYMERIC MATRIX
An aroma delivery system comprising aroma compound entrapped in a polymeric matrix....
01/12/2012
20110301768System and Method for Rapid Reconfiguration of Post-Mix Beverage Dispenser
A beverage dispenser receives a fluid container at an installation position and includes a data reader configured to scan product indicia on an installed container. Based on data from that scan data, a controller operates a pump and a valve to mix beverage concentrate f...
12/08/2011
20110301749NETWORKED VENDOR FOR WORKPLACE OR CONTROLLED ENVIRONMENT
Aspects of the invention described herein provide an apparatus and method for networked vending. According to embodiments described herein, a vending machine is provided that may be installed and managed by the venue in which it is installed. Consumers may purchase vend...
12/08/2011
20110297272Frozen Beverage Dispensing Manifold
A frozen beverage dispensing unit includes a first replaceable frozen beverage module, a second replaceable frozen beverage module, a plumbing module, and a dispensing module. The dispensing module includes a programmable dispensing manifold for preparing frozen beverag...
12/08/2011
20110251381METHOD TO MAKE STEVIOL GLYCOSIDE ISOMERS
Steviol glycoside isomers are provided having the formula:

wherein R1 may be hydrogen, 1-β-D-glucopyranosyl, or 2-(1-β-D-glucopyranosyl)-1-β-D-glucopyranosyl, and R2 may be hydrogen, ...

10/13/2011
20110244102Removal Of Reaction Byproducts And Impurities From Caramel Color And A Shelf Stable Caramel Color Concentrate
Caramel color concentrates are prepared by subjecting a solution of caramel color to ultrafiltration through a semi-permeable membrane having a Molecular Weight Cut Off (MWCA) of no greater than 3000 Daltons to retain caramel solids, but remove 4 MeI and other salts. Af...
10/06/2011
20110192495BEVERAGE DISPENSING DEVICE HAVING AUDIO AND VIDEO FEEDBACK
Systems and methods for dispensing beverages are provided. Aspects relate to providing audio and/or visual feedback to users during the dispensing of a selected beverage. Audio and video files are stored electronically within the dispenser. In response to the selection ...
08/11/2011
20110189360Method to Increase Solubility Limit of Rebaudioside D in an Aqueous Solution
Low pH beverage products which include rebaudioside D are provided. Methods of making low pH beverage products which include rebaudioside D are provided. Methods of making syrups which include rebaudioside D are provided. Methods of making supersaturated solutions of re...
08/04/2011
20110181792VIDEO DISPLAY FOR PRODUCT MERCHANDISERS
According to certain aspects of the disclosure, embodiments of a product merchandiser incorporating a video display is described. The product merchandiser described herein contemplates the use of a rear projector video system for display of video on a reflective film th...
07/28/2011
20110177176Gel-Based Compositions and Methods of Making Same
A gel-based comestible and method of preparing same. In one embodiment of the invention, the gel-based comestible is consumed in one bite without the need for a spoon or other utensil, and supplies the consumer with about 200 mg/serving caffeine, 1000 mg/serving taurine...
07/21/2011
20110174814COLLAPSIBLE CONTAINER
A collapsible container includes an outer cup, an inner cup located inside the outer cup, and a seal covering the container. The inner cup includes a base and a plurality of concentric sections that are configured to collapse toward an opening in the container, when a f...
07/21/2011
20110166910POST-MIX BEVERAGE SYSTEM
A beverage dispensing system comprises a container, an attachment mechanism, and a cartridge. The container may hold a mixing solution or liquid, such as water, to be mixed with the contents of the cartridge. The attachment mechanism is generally located within the cont...
07/07/2011
20110132921VENDING MACHINE IMPROVEMENT
A vending machine system includes a control module for controlling a cooling system. The cooling system, which includes an evaporator, may omit a heating element for defrosting the evaporator. In operation, the control module cycles an evaporator fan in conjunction with...
06/09/2011
20110125334BEVERAGE DISPENSING DEVICE
Systems and methods for dispensing beverages are provided. Aspects relate to obtaining measurements regarding dispensing an ingredient (including the dispensing conditions of the ingredient) and determining whether to adjust dispensing conditions of at least one other i...
05/26/2011
20110123688AUTOMATED BEVERAGE FORMULATION
Systems and methods for dispensing beverages are provided. In accordance with various embodiments, beverage vendors may maintain the quality associated with a branded beverage while permitting consumers to enjoy the personalized beverages. In one embodiment, a user inpu...
05/26/2011
20110123677HIGH ACID BEVERAGE PRODUCTS AND METHODS TO EXTEND PROBIOTIC STABILITY
Beverage products are disclosed comprising at least one fruit juice, at least one sweetener, probiotic bacteria, and beta-glucan, where the beverage product has a pH of at most 4.5 and an acid level of 0.5%-1.0%. In certain exemplary and non-limiting embodiments, the be...
05/26/2011
20110121032BEVERAGE DISPENSING DEVICE
Novel systems and methods for dispensing compositions, such as beverages, are provided. Novel beverage dispensers may be configured to receive one or more physiological parameters regarding a user, and in response, formulate at least one beverage recipe for dispensing. ...
05/26/2011
20110104353METHOD TO IMPROVE WATER SOLUBILITY OF REBAUDIOSIDE D
Thermally stable anhydrous Rebaudioside D can be provided by methods disclosed here and has been found to be more soluble in aqueous solutions than the previously known non-anhydrous Rebaudioside D. This physical property makes the anhydrous Reb D amenable to food and b...
05/05/2011
20110086158Beverage Manufacture Using a Static Mixer
Mouthfeel can be improved by processing a beverage product having an insoluble food component with a static mixer. The beverage product can be a soy beverage containing insoluble protein components. The static mixer serves to reduce the average particulate size of the i...
04/14/2011
20110068118BREWED ICED TEA OR NON-CARBONATED DRINK DISPENSER
A beverage dispensing apparatus includes a mixing chamber for mixing hot water, a beverage concentrate and cold water, as well as one or more additives. The hot water and cold water are supplied at a predetermined flow rate at a predetermined proportion, regardless of t...
03/24/2011
20110031147Protective Contact Strips for Beverage Trays
A method and an apparatus for protecting the surfaces and labels of beverage containers are disclosed. The invention includes a beverage tray having a floor and walls extending from the floor. The beverage tray includes a plurality of dividing sections that divide the b...
02/10/2011
20110024455BEVERAGE DISPENSING SYSTEM WITH A HEAD CAPABLE OF DISPENSING PLURAL DIFFERENT BEVERAGES
A dispensing head is removably attached to a beverage dispensing system base without additional fasteners, wherein beverage forming liquids are supplied through a plurality of separate conduits in the base. Each base conduit has a normally closed valve that normally blo...
02/03/2011
20110020523Method for Preparing a Low Viscosity Whole Grain Flour Slurry Via Mechanical Treatment
A method for preparing a low viscosity whole grain flour slurry including hydrating whole grain flour in water and subjecting the flour-water mixture to mechanical treatment to obtain a low viscosity whole grain flour slurry....
01/27/2011
20100323065Beverage Preservative System Containing Pimaricin-Cyclodextrin Complex
The present invention provides a beverage preservative system comprising a pimaricin-cyclodextrin complex for use in beverages products. The present invention is further directed to beverage products comprising the beverage preservative systems. The beverage preservativ...
12/23/2010
20100320222Bottle Display and Dispenser Device and Method
A dispenser for storing and dispensing containers having one or more passageways that provides a pathway for the containers. The dispenser includes an outlet for dispensing the containers and an inlet or opening for loading containers into the dispenser. The dispenser m...
12/23/2010
20100310722Beverage Preservative System Containing Pimaricin-Povidone Complex
The present invention provides a beverage preservative system comprising a Pimaricin-providone complex for use in beverages products. The present invention is further directed to beverage products comprising the beverage preservative systems. The beverage preservative s...
12/09/2010
20100272859DELIVERY AND CONTROLLED RELEASE OF ENCAPSULATED WATER-INSOLUBLE FLAVORANTS
A complex coacervate delivery system is provided which encapsulates water-insoluble flavorants. The complex coacervate delivery system provides a stable dispersion of water-insoluble flavorant in an aqueous system, and also protects the flavorant from degradation, e.g.,...
10/28/2010
20100247732Stabilizer for Dairy Products
A food stabilizer formed from natural components used in food products. The natural components include microcrystalline cellulose/alginate, native starch, or carrageenan. Effective amounts of the natural components are provided to the food product to maintain physical s...
09/30/2010
20100200110Beverage Dispense Valve Controlled by Wireless Technology
Methods and systems directed to dispensing fluids, such as beverages, using wireless technology are provided. Aspects relate to a container, such as a beverage cup, having a wireless transceiver configured to transmit and/or receive wireless signals to a second wireless...
08/12/2010
20100178400Method of Preparing a Whole Grain Beverage
A method for preparing a whole grain beverage via steam injection is described. More particularly, the method includes the steps of dispersing whole grain flour in a product batch to form a product mixture and subjecting the product mixture to steam injection to obtain ...
07/15/2010
20100167892Collapsible Bag for Dispensing Liquids, Method of Manufacturing, and Method of Use Thereof
A collapsible container having at least two opposed flexible walls, an opening through which liquid can be removed, and a flange around the opening. The inner surface of each of the two sidewalls and the internal surface of the spout flange preferably have depressions a...
07/01/2010
20100166937SHELF-STABLE, NON-ALCOHOLIC, HAZE-FREE MALT BEVERAGE AND METHODS
A method of making a haze-free nonalcoholic malt beverage is disclosed. The method includes forming a malt solution containing a coagulant and water, adjusting the pH of the malt solution so that the pH of the malt solution is less than about 4.0 and coagulating the pro...
07/01/2010
20100166917Preservative System For Acidic Beverages Based On Sequestrants
The present invention provides beverage preservative systems for use in high acid beverage products, and beverage products comprising the beverage preservative systems. The beverage preservative system prevents spoilage by microorganisms in a beverage within a sealed co...
07/01/2010
20100151104Preservative System For Beverages Based On Combinations Of Trans-Cinnamic Acid, Lauric Arginate, And Dimethyl Dicarbonate
The present invention provides beverage preservative systems for use in beverages products, in particular high acid beverage products having a pH of 4.6 or less, and beverage products comprising the beverage preservative systems. The beverage preservative system prevent...
06/17/2010
20100151084UNSATURATED ACIDS FOR FADING PROTECTION OF COLORS DERIVED FROM NATURAL SOURCES USED IN BEVERAGE PRODUCTS
A beverage product that includes water, a color derived from natural sources, and a compound in an effective amount to inhibit fading of the color derived from natural sources. The compound is an unsaturated acid, and may be selected from the group consisting of maleic ...
06/17/2010
20100147874Dispensing Mechanism Using Long Tubes to Vary Pressure Drop
A fountain-style carbonated soft drink dispenser includes a housing adapted to attach to a beverage container, an actuator for selectively opening a fluid conduit, and one or more long tubes that vary a pressure drop across the dispensing assembly and convey fluid. The ...
06/17/2010
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