Neuroimaging as a Marketing Tool
Neuroimaging as a means for validating whether a stimulus such as advertisement, communication, or product evokes a certain mental response such as emotion, preference, or memory, or to predict the consequences of the stimulus on later behavior such as consumption or purchasing.
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| Application No. | Application Title | Issue Date |
| 20050003967 | Colloidal and colloidal-like systems in aqueous, clay-based fluids The present invention generally relates to improved clay-based compositions comprising colloidal or colloidal-like phases (e.g., emulsions, aphrons) and methods of using those compositions. The compositions generally comprise an aqueous continuous phase, one or more pal... | 01/06/2005 |