Abstract text

A single universal reporting pixel is embedded in a web page. The web page may contain one or more advertisements. One or more third-party reporting pixels are associated with the universal reporting pixel. Upon serving the web page, the universal reporting pixel causes each of the active and qualifying third-party reporting pixels associated with the universal reporting pixel to send a report to the third party associated with the third-party reporting pixel. The third-party reporting pixels associated with the universal reporting pixel may be changed at any time. A user interface may be provided to associate and disassociate third-party reporting pixels to a universal reporting pixel.