Abstract text

A system and method is provided for providing using Diameter based signaling to activate and deactivate subscriber centric, visually rendered, services. The system is implemented in a computer infrastructure which includes computer executable code tangibly embodied on a computer readable medium. The executable code is operable to activate and deactivate subscriber centric, visually rendered, services using a Diameter based signaling protocol and support home subscriber server (HSS) based subscriber profiles that pertain to visual characteristics.