Abstract text

Embodiments of methods and apparatus for wirelessly transmitting a plurality of beacons describing one or more services offered by a service providing device are disclosed. In some embodiments, the service providing device transmits a first beacon including a first component providing a basic description of one or more services offered by the service providing device, and a second component providing a first part of an expanded description of the one or more services; and transmits wirelessly a second beacon including another first component re-providing the basic description of the one or more services, and another second component providing a second part of the expanded description of the one or more services. Additional variants and embodiments are also disclosed.