Abstract text

A tag file associated with a content file provides a user with access to related content. A content provider can request that information be associated with selected content, such that when a user views the selected content a selectable element is generated and displayed to the user to provide easy access to the related content. Information such as keywords associated with the selected content also can be used to search for related content. Related content information is placed in tags of the tag file for the selected content, such that at a selected or other appropriate time information relating to the related content is displayed to the user. When a user selects the selectable element, the related content is located and displayed in place of, or in addition to, the selected content. Such an approach is useful for digital media networks such as IPTV applications.